NEW YORK, July 7, 2009 — Bambu, makers of The World’s Finest Rolling Papers, announces the launch of its first clothing line, Bambu Apparel, available for purchase starting July 2009.
Recognized as one of the world’s 1000 oldest companies, Bambu Apparel draws inspiration from its own archives using original artwork from advertisements and marketing materials dating all the way back from 1764.
“We spent years searching eBay and other websites collecting old postcards, advertisements and any other Bambu products we could get our hands on with the hopes of re-releasing these items at some point. With the help of MerchDirect we’ve translated our history into a tangible, wearable product that we feel embodies our company,” said Bambu’s Sarah Saiger.
Teaming up with MerchDirect, known for its success with merchandising for the music and entertainment industry, Bambu Apparel is a comfortable, stylish lifestyle brand expanding into several categories including t-shirts, jackets, hooded sweatshirts and more.
“We jumped at the opportunity to work with Bambu in launching its first clothing line because we found that our target audience – people that enjoy music and relaxation – was pretty much the same. It’s a perfect fit!” says Lee Tepper, co-founder of MerchDirect.
Bambu Apparel will be available for purchase at select Nordstrom locations and online at http://www.bambu.com/apparel this summer starting July 2009.
About Bambu
Bambu opened its doors in 1764 originally making bible paper. With the increasing popularity of cigarette paper in Europe, Bambu shifted production to manufacture The World’s Finest Rolling Papers. The success factor for the company was their natural approach to the manufacturing of their products, specifically the natural gum sealer that is used. Passing the highest-known food standards the gum has neither taste nor calories. This allows the paper user to experience and enjoy tobacco in its most natural state.
About MerchDirect
Founded in 1999 by two musicians, MerchDirect is one of the top branding and merchandising companies in the music and entertainment industry. MerchDirect designs, produces and distributes products including t-shirts, bags, hats, stickers, posters – anything you can put a logo or design on and sell to a fan. The company works with a diverse group of clients ranging from bands that are just starting their careers to multi-platinum artists and select corporate accounts.
For more information about Bambu Apparel, please visit http://www.bambu.com/apparel or contact Lee Tepper at or call 631.891.0110.
