Big box retailer responds to the demand for environmentally, economically friendly diapers
SPARTANBURG, S.C., Dec. 12, 2012 /PRNewswire/ — For several years now, cloth diapers have become the diapers of choice for concerned families wanting to reduce their impact on the environment, to save money, and most importantly to dress their babies in fabrics that are gentle against delicate baby bottoms. Now, Babyville Boutique™ from Prym-Consumer USA is pleased to announce that Walmart is selling their exciting program of fabrics, embellishments, how-to books and patterns for cloth diaper and baby necessities sewing in select Walmart stores nationwide.
Prym-Consumer developed Babyville Boutique™ in response to the lifestyle demand for cloth diapers and to make products, previously available only online, now accessible to consumers in retail stores. Walmart's eye-catching display of the PUL (polyurethane laminate) waterproof fabrics sold by the yard, color coordinated embellishments and notions, and full color how-to books are sure to inspire the Walmart customer in their diaper and baby sewing. WalMart's selection of Babyville PUL fabrics feature solid colors and charming and popular motifs of Monkeys, Robots, Dinos, Cupcakes, Flowers, Butterflies, Ducks, and Owls. Moms, grandmoms, and all those who enjoy sewing will appreciate the coordinating appliques, fold over elastic and EZ Adjust Hook and Loop tape in the Walmart display that add the creative and personalized finishing touches to sewing and craft projects.
"Cloth Diapers Made Easy" includes a pull-out pattern for diapers in sized newborn to large and gives many tips and techniques for successful diaper sewing with PUL fabrics. This book also educates the reader on the many diaper styles, fitting techniques, and choosing fabrics for linings and soakers. With so many other uses for PUL fabrics, "Baby Essentials Made Easy" shows Walmart's customers how to make bibs, changing pads, placemats and many other baby items. The display also includes a model sample from the book of an Owl printed bib which is sure to make meal times, fun times. A QR code on the display fixture takes consumers to a number of youtube videos that show just how fun and easy it is to make special Babyville Boutique projects.
About Prym Consumer – Prym Consumer is the world's leading supplier of sewing and quilting products. As a division of William Prym Group located in Stolberg, Germany, it remains forefront in the leading technology for offering quality products and marketing innovation worldwide. For additional information about Babyville Boutique, please visit www.babyvilleboutique.com.
CONTACT:
Ellie Joos
908-310-4551
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