Press Release Headlines

Average Consumer Can Now Store Entire Genome with New Product MyDNA Safe

DNA changes over time and should be stored early, recommends DNA Spectrum

PHOENIX, Nov. 4, 2013 /PRNewswire/ — Public awareness of DNA testing rose when actress Angelina Jolie recently had a double mastectomy based on her results. Unfortunately, the average consumer cannot afford a full genetic screening, even if warranted by family history of disease. Now DNA Spectrum answers the need for affordable DNA storage and testing with its leading-edge product myDNA Safe.

(Logo: http://photos.prnewswire.com/prnh/20131104/PH09001LOGO )

With myDNA Safe, its secure and affordable DNA storage system, DNA Spectrum has made the first step to a future where everyone can afford to have their DNA stored and screened for potentially life threatening conditions.

Says CEO Paul Yates, "People can now store their own DNA for as little as $2.00 per month. Our low rates speak of a future where everyone will have access to the secrets locked inside their DNA." In spite of the affordable rates, however, myDNA Safe is capable of storing a person's entire genome.

When people store their DNA early, they get the safety and security of locking in and storing theirs and their family's DNA identity. The stored DNA can be accessed in the future for genetic tests and screenings. "Our team has discovered that our DNA changes as we age. That's why it's vital to store it now," continues Yates.

Even if a person is not at risk for a genetic disease, it is worth saving DNA. Yates identifies the primary reasons to store one's DNA: "People will want to use the service to store a baseline while they are healthy to assess genetic mutations. Also, it's a great idea to keep a copy in case of emergencies, and to have a DNA record in light of future medical breakthroughs."

Compared to other genetic tests, myDNA Safe utilizes a simple system to help consumers easily store their DNA. Users take a simple DNA cheek-swab test and are notified when their DNA has been stored. They then can review their DNA and subscribe for news updates via the myDNA Account login on the website.

"Customers can now discover all the secrets of their DNA and more easily obtain potentially life-saving genetic screenings – all with just the click of a mouse," says Yates. "Storing their DNA with myDNA Safe will mean customers are at the forefront for any genetic breakthroughs. With lower cost treatments and therapies, our myDNA Safe product will be part of helping cure preventable diseases like breast cancer."

More information about myDNA Safe is available here: http://www.dnaspectrum.com/mydna-safe

About DNA Spectrum

DNA Spectrum is a DNA testing company headquartered in Phoenix, Arizona. The company specializes in consumer genetics, helping the public unlock the story hidden in their DNA. With its DNA Ancestry tests priced from $99 to $299, and its MyDNA Safe DNA Storage plans starting as low as $2.00 per month, DNA Spectrum is creating a future where genetic screening treatments and therapies are accessible to everyone.

Media contact:
Paul Yates
1-800-471-6164
Email
www.dnaspectrum.com