Whimsic Alley - Online eNewsroom™

LOS ANGELES, March 18, 2010 — Wizards and muggles alike are expected to descend on L.A.’s latest themed attraction this Saturday, March 20. The Grand Opening of Whimsic Alley will likely draw fans of both the Harry Potter and T…

SANTA MONICA, Calif., Dec. 1, 2008 — A brand new Harry Potter book, authored by J.K. Rowling, is being released this week. Typically, each new Harry Potter book is met with enormous fanfare. Millions of costumed children, parents in…

SANTA MONICA, Calif., Sept. 15, 2008 — The first Harry Potter book came out 10 years ago. It was called Harry Potter and the Sorcerer’s Stone. Nobody gave it a coming out party. Nobody waited in line at midnight to purchase it. No…

SANTA MONICA, Calif., April 3, 2007 — Don’t just read about the magic — experience it! So says Whimsic Alley, the Southern California shop frequently referred to by Harry Potter fans as the "Harry Potter Store,&q…

SANTA MONICA, Calif., March 23, 2006 — George Beahm, the author of two Harry Potter companion books, will be appearing in person Saturday, March 25 at Whimsic Alley in Santa Monica, to greet fans and autograph copies of his books. Als…

SANTA MONICA, Calif., Nov. 15, 2005 — A handful of die hard Harry Potter fans will experience the ultimate screening party for this week’s release of Harry Potter and the Goblet of Fire. Whimsic Alley, the Southern California…

SANTA MONICA, Calif., Feb. 14, 2005 — While Internet titans Amazon.com and Barnes & Noble are busy battling for pre-sales of the new $30 Harry Potter book, Harry Potter and the Half-Blood Prince, relative small-fry Whimsic Al…

SANTA MONICA, Calif., Nov. 18, 2004 — Fans of Harry Potter are on Cloud 9-3/4. Simpsons fans are D’oh-lirious. Nightmare Before Christmas fans have kidnapped Santa Claus. A stroll down Whimsic Alley, Southern California&#…