eNewsroom for: SeniorMarketing.com

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SeniorMarketing.com Company Profile

Baltimore-based SeniorMarketing.com was created with twin goals in mind. First, the company helps connect caregivers and seniors with local, affordable care options. Second, the company provides senior living communities with the marketing expertise to increase their bottom line and offer more services to more people.

News from SeniorMarketing.com:

SeniorMarketing.com and RetirementHomes.com Deliver Free Webinar: ‘How to use online reviews to increase leads…in just weeks’

BALTIMORE, Dec. 9, 2013 /PRNewswire/ — The way people share their experience with local companies has changed. If you have made a purchase from Amazon.com, peer reviews have most likely influenced your purchase decision. This is now happening with local businesses. The communities taking adva…

SeniorMarketing.com and SeniorAdvisor.com Team Up to Deliver Free Webinar: ‘How Senior Living Communities Can Use Reviews & Local Search To Increase Leads & Occupancy’

Senior living communities not having a free local business listing filled with positive reviews on major search engines are throwing away free money, assert marketing experts offering free webinar
BALTIMORE, Oct. 29, 2013 /PRNewswire/ — “Prospects are now seeing peer reviews of your co…

Kevin Williams Offers Tips for Effective Senior Living and Senior Care Internet Marketing as a Presenter at the HCAM/ MCAL Annual Conference

‘How to Use Search Engines, Social Networking & Online Reviews to Increase Occupancy’ to Address Online Marketing Techniques and Dispel Widespread Industry Confusion
BALTIMORE, Sept. 10, 2013 /PRNewswire/ – There’s much confusion and difficulty knowing which on…

AARP Report Highlights Need for Innovative Long-Term Care for the Aging Baby Boomer Population; Japan’s Technological Secrets May Hold the Answers

BALTIMORE, Aug. 28, 2013 /PRNewswire/ — A newly published AARP report illustrates a profound demographic shift that will have consequences for decades to come, particularly in the senior living and long-term care industry. Baby boomers are entering their retirement years, while the ratio of p…

SeniorMarketing.com’s Kevin Williams Tapped as Judge for the 2013 MOMBA Awards

BALTIMORE, Aug. 26, 2013 /PRNewswire/ – In a nod to his distinguished record of leadership and advocacy within the senior marketing space, Kevin Williams has been selected as one of five judge’s for RetirementHomes.com‘s MOMBA (Mature Online Marketing Business Achievement…

Senior Living Marketing Expert Kevin Williams Announced as Judge for RetirementHomes.com’s MOMBA Senior Living Marketing Awards

BALTIMORE, Aug. 21, 2013 /PRNewswire/ – RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as a featured judge for the MOMBA (Mature Online Marketing Business Achievement) Awards, which recognize the most creative and original programs used by senior living…

Damage Control: You Can’t Stop the Presses, But You Can Take the Sting out of Bad PR, Says SeniorMarketing.com President Kevin Williams

BALTIMORE, Aug. 7, 2013 /PRNewswire/ – In the wake of Frontline’s unflattering depiction of Emeritus Senior Living, community managers and owners need to strongly consider planning for worst-case public relations scenarios. While over 750,000 seniors wake-up safe and happy every d…

Terms Used to Describe Seniors Are Increasingly Outdated and Offensive, Finds New Survey

BALTIMORE, July 1, 2013 /PRNewswire/ — Words have power. When words describe groups of people, such as those of retirement age, they can evoke either positive or negative associations. A new survey conducted by SeniorMarketing.com gauged the responses of 1,114 people to the language used when d…

Senior Living Marketing Expert Kevin Williams Announced as Guest on RetirementHomes.com’s Upcoming Webinar

BALTIMORE, June 10, 2013 /PRNewswire/ — RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as the featured guest for an informative webinar later this month. Williams and host Robert Walker will discuss the many misconceptions surrounding senior living market…

“Spokes on the Wheel”: Tips and Strategies for Marketing Senior Living Communities in the Digital Age

BALTIMORE, April 22, 2013 /PRNewswire/ – Referral sites, social media and search marketing may dominate discussions of marketing strategy, but real-world offline approaches are still important and effective when executed properly. That’s the message from Kevin Williams, preside…

Kevin Williams Hosts NewLifestyles Webinar to Explore Senior Living Marketing Metrics, Myths and ROI

BALTIMORE, April 15, 2013 /PRNewswire/ – Marketing is a critical element in the overall success and wellbeing of any senior living community. However, managers of these communities are often not up to speed with the latest marketing strategies, especially in the context of technology. To bri…

SeniorMarketing.com’s Kevin Williams Cites Lack of Segmentation as Tragic Flaw in Many Senior Living Communities’ Advertising Strategies

BALTIMORE, March 29, 2013 /PRNewswire/ — Seniors have a diverse range of care and living needs and wants. That’s the message of Kevin M. Williams, president of SeniorMarketing.com. The company encourages senior living communities and senior care agencies to carefully study their audie…

SeniorMarketing.com Poised to Help Senior Living Communities Better Connect With New Generations of Seniors, Avoid Trap of ‘Business as Usual’

BALTIMORE, March 19, 2013 /PRNewswire/ – The current wave of retirees will have different expectations of their senior living arrangements than the previous generation did. Senior living communities must be ready to adapt to the changes in their target market. The economic downturn, couple…

SeniorMarketing.com Defends Caretaker Response in Death of Resident at Glenwood Gardens Independent Living Facility

BALTIMORE, March 6, 2013 /PRNewswire/ – The death of Lorraine Bayless at the Glenwood Gardens community has sparked outrage due to a released recording of a 911 call where the caretaker refused to perform CPR. It was revealed later, however, that the 87-year-old Bayless had signed a Do Not Resus…

SeniorMarketing.com Acknowledges Latest Trends in Senior Internet Usage, Offers Effective Strategies and Tools to Reach Seniors and Caregivers

Reveals affordable marketing methods to attract interested seniors and caregivers to local senior living communities and care agencies
BALTIMORE, Feb. 26, 2013 /PRNewswire/ – The conventional wisdom regarding seniors’ Internet connectedness no longer holds water. According to a…

SeniorMarketing.com Invites Senior Living Communities and Senior Care Businesses to Overcome Major Hold-ups With a Free No-Obligation 30-Minute Marketing Tune-Up

30-minute session includes frank discussion of what’s necessary to increase profits and reduce waste
BALTIMORE, Feb. 12, 2013 /PRNewswire/ – Senior living communities and senior care agencies are not living up to their business potential, according to SeniorMarketing.com. The com…

SeniorMarketing.com Launch Creates New Growth Opportunities for Struggling Senior Living Communities and Senior Care Agencies

Diverse and intelligent marketing efforts will connect communities with expanding pool of potential residents and customers
BALTIMORE, Feb. 5, 2013 /PRNewswire/ – SeniorMarketing.com has a clear purpose — to revitalize the senior living marketplace through the power of advertisi…