Contact Information
6423 Montgomery StreetSuite 12
Rhinebeck, NY 12572
Phone: 917-512-2108
Contact: Sarah Thompson
Email: sarah.thompson@phoenixmi.com
Website: http://www.phoenixmi.com
Phoenix Marketing International Company Profile
News from Phoenix Marketing International:
Affluent U.S. Pre-Retirees Report Greater Resilience to Market Turmoil
Latest research among affluent individuals purchasing diversified insurance and investment products for their retirement shows that the share “in market” to make a near-term change with their investment advisor(s) or p…
The Most Successful Retail Banking Ads in 2010 Conveyed a Credible Brand With a Clear and Succinct Main Message That Was Personally Relevant to the Targeted Audience
A recent examination of 323 print and 196 TV ads exposed to retail banking customers last year in the U.S. shows there is no single “correct” pathway leading to success; however, strong executions fell along a continuum from b…
Name Recognition, Absent Positive Investor Sentiment Toward the Brand, Means Little When Marketing to Active Traders
E*Trade, Fidelity, and TD Ameritrade plus seven “niche” players comprise the top-ten most widely known and positively perceived brands reported by investors placing 4+ online trades/month
RHINEBECK, N.Y., Dec. 7, 2010 &…
Hawaii Again Tops in Millionaires Per Capita
Phoenix Marketing International research shows top four states in millionaires per capita unchanged in 2010
RHINEBECK, N.Y., Sept. 29, 2010 — The Phoenix Affluent Marketing Service, a Phoenix Marketing International practice…
Name Recognition, Absent Positive Investor Sentiment Toward the Brand, Is Ineffective Among Affluent Investors
Among the top ten most widely known brand names, only Charles Schwab and Fidelity achieve high name recognition, positive sentiment among affluent investors, and stellar customer satisfaction/loyalty
RHINEBECK, N.Y., Sept. 28, 2010…
Phoenix Marketing International Research Shows Rebound in Number of Very Wealthy Households in U.S.
Ultra High Net Worth Increase by 16% After Two-Year Declines
RHINEBECK, N.Y., Sept. 17, 2010 — The Phoenix Affluent Marketing Service, a Phoenix Marketing International practice, announced today the number of penta-millionair…
What Financial Services Advertising Makes a Difference With Affluent Investors?
A recent study by Phoenix Marketing International shows that one-in-four affluent investors report financial services advertising as most important for learning about brand offerings and most relevant for helping them to achieve the…
Affluent Investors’ Growing Appetite for Exchange Traded Funds (ETFs) Is Fueled by Alignment of Their Investment Goals with ETFs Offered by Full-Service Brokerage Companies Rather than Specialist Firms or by Commission Discounts
Despite recent trade commission “wars” among firms waiving fees for qualified ETFs, the promotion by full-service brokerage companies of strategically invested funds tracking large market indices that can also be trade…
Affluent Investors Seek Brands That Demonstrate Trustworthiness and Resilience
Latest research from Phoenix Marketing International shows what affluent investors consider to be effective advertising, how they evaluate financial services firms offering retirement products and services, brand penetration amo…
Financial Advisors Most Apt to Recommend Firms Viewed as Ethical and Trustworthy During the Economic Crisis
Latest research from Phoenix Marketing International shows what constitutes effective advertising directed toward financial advisors, how advisors evaluate financial services firms offering investment and insurance products, a…