NZN Labs Company Profile
MISSION
Our mission is to motivate every athlete in the world through digitally enhanced active experiences that are connected to the world's largest active community.
Keep it simple.
Make the LIT module and the digital app easy to understand, easy to use, and easy to share. Avoid the compulsion to go “techy”, no accessible services for all types of participants— and communicating the benefits of those accordingly —we’ll attract a larger market. Even the running geeks and technophiles.
Make it contagious.
We want to spread LIT across the globe faster people to send it to friends, blog it, tweet it and tweak it—until it’s an extension of themselves that travels far beyond their wrists and their mobile phones. That way, our existing consumers will be our greatest evangelists.
Make it sticky.
We want to provide features and services that become healthy addictions for our consumers. Let them share, compare and compete so that they stay motivated and loyal to the proposition of LIT.
Think bigger.
Progression is measurable now.
Surf, Ride, Skate, Move. Action is everything.
Have fun.
News from NZN Labs:
NZN Labs Puts Fitbit, FuelBand and UP to the Test Against LIT in Action Sports
LIT Gives Users Maximum Data In Head-To-Head Challenge of Today's Most Popular Activity Trackers TEMECULA, Calif., May 8, 2013 /PRNewswire/ — Today, NZN Labs, Inc. (www.nznlabs.com), announces the results of The LIT Challenge putting the industry's most popular activity brands to the test next to the newly launched LIT Activity Tracker. Currently crowdfunding on Indiegogo (www.nznlabs.com/Indiegogo), […]
NZN Labs Highlights LIT’s Challenge Feature and Introduces X Games-Inspired Campaign Perk
LIT allows fans to challenge each other and puts them up front and center at biggest action sports event for surf, skate, BMX, and rally/moto TEMECULA, Calif., April 17, 2013 /PRNewswire/ — With the start of the Summer Action Sports season, NZN Labs, Inc. (www.nznlabs.com) announces their newest offer for LIT – the activity tracker […]
NZN Labs, Inc. Launches LIT: Action-Inspired Activity Tracker on Indiegogo
Using the latest technology, LIT Scores Your Action Lifestyle and Ignites Competition Among Friends for Surf, Skate, Snow and Moto TEMECULA, Calif., April 2, 2013 /PRNewswire/ — Today, NZN Labs Inc. (www.nznlabs.com/Indiegogo) announces the launch of their Indiegogo crowdfunding campaign for LIT: the first activity tracker designed for Action Sports. (Photo: http://photos.prnewswire.com/prnh/20130402/PH86913-a ) (Logo: http://photos.prnewswire.com/prnh/20130402/PH86913LOGO-b ) […]
