Contact Information
Phone: (856) 816-3413
Contact: Melissa Cassera
Email: casseracommunications@gmail.com
Website: http://www.goodwaygroup.com
Goodway Group Company Profile
Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel. With more than thirty years of specialized experience in retail marketing, Goodway provides cutting-edge, turnkey marketing campaigns on a local, regional and national basis for the retail industry and also serves education and government clients. The company is dedicated to targeted marketing and is on the vanguard of one-to-one communications - featuring print, digital, interactive, telephony and emerging media.News from Goodway Group:
A Drive to Customize – Beep! Automotive Ad Network Launches Custom Site Lists for Auto Manufacturers
JENKINTOWN, Pa., July 15, 2010 — Goodway Group’s Beep! Automotive Ad Network (http://www.beepautomotive.com) announced today its removal of standard site list limits, creating a custom site list for every automotive br…
PSCars.com Selects Goodway Group’s Beep! Automotive to Power Online Campaign
ATLANTA, June 15, 2010 — Goodway Group, an 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, SWAY Political, and IvyPixel, today announced the signing of PSCars.com as a new clien…
Beep! Automotive Ad Network Introduces Brand-Specific Targeting
DETROIT, June 15, 2010 — Goodway Group’s Beep! Automotive Ad Network today announced its brand-specific targeting initiative, providing the first opportunity for automotive advertisers to effectively reach auto shopp…
Goodway Group Experiences Robust Growth
JENKINTOWN, Pa., April 13, 2010 — According to the Bureau of Labor Statistics, downturns in the economy, slashed budgets, and lost accounts are common in the advertising industry – leading to the closing or merging of agenci…
Goodway Group Launches First Custom Ad Networks Without Standard Site List
JENKINTOWN, Pa., March 2, 2010 — Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, recently launched the first ad networks to custo…
Goodway Group’s Direct2Dealer(TM) First Network to Offer Third-Party Ad Server Verification
JENKINTOWN, Pa., Jan. 5, 2010 — Goodway Group today marks its one-year anniversary of the Direct2Dealer(TM) program, the only network to offer a hyper-local dynamic click-through product to be run completely within a certified t…
Goodway Group Releases New Study – Creating Real, Measurable Results with a Geo- and Intelligently-Targeted Display Campaign
JENKINTOWN, Pa., Nov. 11, 2009 — Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, announced today the release of a new white paper t…
Traditional Agencies Reap the Benefit of Digital Outsourcing
Goodway Group Combines Efficiency, Targeting and Cost-Savings for Small and Mid-Size Agencies
JENKINTOWN, Pa., Nov. 4, 2009 — In today’s economy, small and mid-size ad agencies are scaling back, but are still under pressu…
Direct2Dealer(TM) Program Drives Real Sales for Retailers with Hyper-Local Targeting
JENKINTOWN, Pa., Oct. 2, 2009 — Goodway Group’s Beep! Automotive, the premiere online ad network, officially launched its Direct2Dealer(TM) program, driving cross-channel consumers directly to their closest dealer lo…