eNewsroom for: Amy Showalter

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Amy Showalter Company Profile

Over 150 organizations, including Southwester Airlines, The American Heart Association, and Pfizer have hired Amy Showalter to teach their employees and stakeholders how to become persuasive grassroots champions on issues that matter to them. In her 10 years as Founder of the Showalter Group, Inc. She has spoken in more than 35 states and Canada to more than 25,000 corporate executives, management teams, boards of directors and non-profit volunteer leaders about how to get powerful people on their side.

News from Amy Showalter:

The Notable Underdog Persuaders of 2013

CINCINNATI, Dec. 30, 2013 /PRNewswire/ – Malcolm Gladwell’s “David and Goliath” has put the spotlight on the power of underdogs. Continuing her list started in 2011, kindred spirit and author of “The Underdog Edge” Amy Showalter has released her list of the m…

Persuasion Expert Amy Showalter Shares New Thoughts on Gladwell’s “David and Goliath” Book

CINCINNATI, Nov. 19, 2013 /PRNewswire/ – Best-selling author Malcolm Gladwell might be feeling a bit like an underdog as reviewers have criticized his comments about “the benefits of adversity” in his new book, “David and Goliath.”
“Malcolm starts with a go…

Gladwell’s “David and Goliath” Book Underscores the Need for Tactics to Help Underdogs Succeed, Says Grassroots Consultant Amy Showalter

CINCINNATI, Oct. 29, 2013 /PRNewswire/ – Malcolm Gladwell provides the war cry for all Davids who combat Goliaths in his new book, while Amy Showalter provides the battle plan for underdogs to win political battles.
In her book, “The Underdog Edge,” Showalter provides ste…

Business Communications Expert Amy Showalter Highlights ‘Top Underdog Persuaders of 2012′

People with Little Name Recognition Can Yield Great Power and Influence

CINCINNATI, Dec. 18, 2012 /PRNewswire/ – Politics, society and sports in 2012 were shaped by unknown underdogs who yielded just as much power and influence than corporate and governmental insiders, according to the R…

Author of ‘Underdog Edge’ Picks Top Persuaders and Persuasive Tactics of 2011

CINCINNATI, Jan. 4, 2012 — Underdogs have more power than you might think.
“This past year has shown that people or groups with little power can actually get their way. To qualify for the 2011 list, our underdogs had to achieve upward influence results, not just make noise,” said Amy Sh…

Underdogs Can Get What They Want in Careers, Jobs and Raises, Says Executive Communications Expert Amy Showalter

Traditional Persuasion Methods Don’t Work with Top Dogs, Research Shows
CINCINNATI, Nov. 16, 2011 — Underdogs have more power than they think. And they might be going about asking for raises, promotions or buy-ins for their projects in the exact wrong way, according to breakthrough resea…

Underdog Businesses Can Get What They Want from Elected Representatives, Says Grassroots Political Influence Expert Amy Showalter

Traditional Persuasion Methods Don’t Work with Top Dogs, Research Shows
CINCINNATI, Nov. 1, 2011 — Underdogs have more power than they think. And they might be going about asking their elected representatives for help with their projects in the exact wrong way, according to breakthrough…

Occupy Wall Street Protestors Make All the Wrong Political Moves, Says Grassroots Political Influence Expert Amy Showalter

Author of “The Underdog Edge: How Ordinary People Change the Minds of the Powerful – And Live to Tell About It” Available for Media Interviews
CINCINNATI, Oct. 12, 2011 — Grassroots Political Influence Expert Analyst Amy Showalter, author of “The Underdog Edge”…