Press Release Headlines

America's Vacation Center Marks 2007 as Its Most Successful Year Ever

Company Heralds Record-Breaking Sales, Multiple Awards, and Innovative Programs

SAN DIEGO, Feb. 6, 2008 — America's Vacation Center (AVC), one of the leading travel agencies in North America and beyond, today announced that 2007 was its most successful year to date. Highlights include: sales up over 50 percent, winning an array of industry awards, launching a variety of programs for its Independent Affiliates, a move to a larger office in Vista, Calif., and the opening of its Miami, Fla. office to accommodate additional business growth.

In 2007, AVC received the "Partner of the Year: Revenue Increase Year over Year" award from Royal Caribbean International; "Home-Based Travel Agency of the Year" award from Norwegian Cruise Line; "Travel Agents of the Year" award from Travel Trade magazine; "Best Agency Success Story" Trendsetter Award from TravelAge West magazine; inclusion in Travel Weekly magazine's "Club 33: The 33 Most Influential People in Travel" list; and more.

The year 2007 also marked the launch of numerous successful AVC programs, including the Travel Executive Forum(TM) series, a free online venue for travel professionals to interact with industry leaders; My AVC Mentor(TM), designed to enrich AVC's Independent Affiliates through mentoring and coaching from other experienced and successful AVC Independent Affiliates; AVC Regional Chapters(TM), which stimulates geographic socialization and business networking between AVC's Independent Affiliates nationwide; and more.

"2007 was a phenomenal year for AVC. We experienced incredible sales growth and continue to be a recognized and respected leader in selling cruises, tours, and vacations," said Brad Anderson, Co-President of AVC. "We owe a large part of our success to our customers, amazing network of Independent Affiliates, support staff, and preferred suppliers. Without them, none of this would be possible."

AVC has numerous innovations planned for announcement in 2008 and further developments planned for its patent-pending proprietary software Agent Power(TM), educational opportunities, and customer satisfaction programs.

Travelers interested in booking their next trip with America's Vacation Center, an American Express Travel Representative, should call 800-753-1463 or visit http://www.AmericasVacationCenter.com. Professional travel agents interested in taking their business to the next level by affiliating with America's Vacation Center should call 800-521-2597 or visit http://www.JoinAVC.com.

About America's Vacation Center (AVC):

America's Vacation Center(R) (http://www.AmericasVacationCenter.com) is one of the leading travel agencies in North America and beyond. As an American Express Travel Representative, America's Vacation Center (AVC) is deeply committed to integrity, quality service, and success in every aspect of professionally planning vacations and cruises. AVC is a leading seller of cruises and vacation packages from suppliers such as American Express Vacations, Brendan Worldwide Vacations, Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Holland America Line, Insight Vacations, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Royal Caribbean International, Trafalgar Tours, Uniworld Grand River Cruises, and more. With hundreds of independently owned and operated affiliates in its network, AVC provides travelers worldwide with exclusive discounts, amenities, and first-class customer service.

Logo:

Contact:

Ashley Wolf
PR Manager
America's Vacation Center
760-305-5060 x267
Email

# # #