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The Amazing Heat Pack: The Most Innovative First Aid Solution Since the Band-Aid

Innovation in design fuels The Amazing Heat Pack by Comfort Now, Inc., a revolutionary first aid product that provides affordable and renewable instant pain relief for athletes, arthritics, chronic pain sufferers, premenstrual women and anyone else suffering from painful joints and muscles

BURLINGTON, Ontario, Jan. 19, 2009 — Not since the 1920 invention of the Band-Aid has such a groundbreaking first aid product been released as The Amazing Heat Pack, a revolutionary and renewable moist heat therapy treatment that provides instantaneous pain relief for sore and aching muscles and joints.

Excitement for The Amazing Heat Pack product line was apparent at the 2008 ECRM, where retailers were abuzz over the only first aid product capable of producing instant moist heat therapy, proven to be the most effective treatment for pain relief. Unlike products that require pain sufferers to use a microwave or endure a 30-minute activation delay, a specially formulated chemical compound inside The Amazing Heat Pack independently heats in just 15 seconds and stays hot for 45 minutes. The Amazing Heat Pack is reusable over 100 times, making it an efficient and economical solution for chronic pain sufferers and athletes who sustain multiple tissue injuries throughout the course of a season.

“When we’re in pain we need comfort now, not later,” said Dawn Conner, Comfort Now Vice President of Sales and Chief Marketing Officer. “Athletes on the sideline and travelers on the road or in the air do not have a microwave, parents watching kids’ soccer games do not have 30 minutes to wait for relief, and women going through premenstrual cycles know how excruciating it can be waiting for traditional heat packs to activate. The Amazing Heat Pack eliminates these problems by delivering exactly what it promises – comfort now.”

The Amazing Heat Pack is available in five different varieties, each shaped to target a specific problem area: Neck, Knee, Back, Arthritis and Premenstrual, providing safe, effective and truly instant pain relief for everyone from children to athletes and those suffering from chronic arthritis and premenstrual cramping.

“Why wait for pain relief? That’s the question Comfort Now has answered with The Amazing Heat Pack,” said Comfort Now President Randall Hughes. “With The Amazing Heat Pack, pain relief is fast, easy, portable and reusable – and available at a disposable price. Best of all, it features highly effective moist heat therapy so this is instant pain relief that really works.”

About Comfort Now, Inc.

Comfort Now is dedicated to researching and developing products that make everyday life more comfortable for men, women and children of all ages through innovative, effective, convenient and economical solutions. By addressing the very specific needs of pain sufferers through passionate and intelligent design, Comfort Now has enabled thousands of people to more fully enjoy life on a daily basis.

For more information, contact:

Dawn Conner, CMO and VP of Sales
Comfort Now, Inc.
905-335-9993, 818-426-1016
Email
http://www.comfortnowlabs.com

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