Press Release Headlines

Alliance Connection Productions & Big Machine Label Group Host the Ultimate Fan Party with GRAMMY-Nominated Eli Young Band

Music & Football Fans Will Enjoy Live Country Experience at Hard Rock Hotel & Casino Punta Cana, During Football's Biggest Game

DETROIT, Jan. 3, 2014 /PRNewswire/ — Alliance Connection Productions and Big Machine Label Group ring in the New Year with Live Country Experience, the ultimate fan party with GRAMMY-nominated Eli Young Band.

(Photo:  http://photos.prnewswire.com/prnh/20140103/PH39944 )

From January 31 to February 5, everyone will revel in the rock star lifestyle when the all-inclusive  Hard Rock Hotel & Casino, Punta Cana goes country. The once-in-a-lifetime weekend is catered to music and football fans alike, kicking off Super Bowl weekend with a VIP experience that includes music and football trivia pool parties where guests can win VIP All Access Experience passes and limited edition t-shirts, a down south DJ and dance party, artist meet and greet opportunities and a viewing party with giant screens airing the biggest football game of the year! Once the game ends Eli Young Band will take the stage and keep the rowdy crowd amped up with an exclusive LIVE performance.

"Coming from Texas, great music and football are in our blood! It's going to be a crazy weekend with a lot of passionate fans … we can't wait for the 'tropical tailgate' at Hard Rock Hotel & Casino, Punta Cana," Mike Eli, lead singer of Eli Young Band.

The experience will be shared with lucky sweepstakes winners who won the trip of a lifetime through radio contests across the country.

The airwaves continue as Country radio stations nationwide broadcast live from the beautiful Hard Rock Hotel and Casino Punta Cana, to celebrate Eli Young Band's forthcoming album on Republic Nashville.  The new project will feature the GOLD-certified lead single, "Drunk Last Night," which recently earned EYB their third #1 hit. From their last album, the critically acclaimed LIFE AT BEST, EYB charted two consecutive #1 hits – DOUBLE PLATINUM "Crazy Girl" and PLATINUM "Even If It Breaks Your Heart." In addition to "Crazy Girl" being named Billboard's #1 Country Song of the Year and 2012 ACM Award for Song of the Year, the band has garnered a plethora of nominations from the GRAMMY, CMA, ACA, ACM, CMT, Teen Choice and Billboard Music Awards.

"Alliance Connection truly values the partnership we have with Big Machine Label Group and Hard Rock Hotel & Casino Punta Cana, and it has definitely been filled with many exciting adventures. We hope to continue creating All Access Experiences together for fans around the world," Melissa Mango, President of Alliance Connection, Inc.

In true All Access Experience fashion, the guests are the stars throughout Live Country Experience with winning plays no matter what team you're rooting for. There is still time for fans to score insider exclusives and a chance to win a 5-night vacation at the all-inclusive Hard Rock Hotel & Casino, Punta Cana, featuring 15 pools, 9 restaurants, a Nicklaus designed golf course, and an astonishing Spa when they enter to win at www.livecountryexperience.com. It's just another All Day, All Night, All Inclusive, All Access Experience in paradise.

About Alliance Connection, Inc.: The leading strategic partnership-marketing firm in the United States specializes in identifying, designing and building strategic partnerships and promotions to grow business and exceed expectations. Alliance Connection is a diverse portfolio with one common thread: creating a connection between companies and consumers. Alliance Connection Productions, a branch of the company, produces experiential marketing solutions for the hospitality industry. All Access Experience, operated by Alliance Connection, Inc., connects consumers with brands and products through event based marketing promotionshttp://www.allianceconnection.com.

About All Inclusive Collection:  The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic, Hard Rock Hotel Vallarta, Hard Rock Hotel Cancun and Aventura Palace (soon to be rebranded Hard Rock Hotel Riviera Maya). Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, "all day, all night, all-inclusive" vacation experience. www.hrhallinclusive.com.

ABOUT BIG MACHINE LABEL GROUP: At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records, The Valory Music Co. and Republic Nashville. The Big Machine Label Group's current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Tim McGraw and Reba; Platinum sensations The Band Perry and Florida Georgia Line; Legendary group The Mavericks; Gold-selling artists Brantley Gilbert and Justin Moore; Chart-topping act Eli Young Band as well as hot newcomers Thomas Rhett, Cassadee Pope, RaeLynn, Laura Bell Bundy, The Cadillac Three and Danielle Bradbery. www.bigmachinelabelgroup.com.