Co-op solution allows marketers to reach consumers with targeted campaign
SCOTTSDALE, Ariz., July 18, 2013 /PRNewswire/ – adhesive, an innovative new retargeting co-op, announced today that it has successfully raised $1.5 million to support the company’s growth.
Participants in the round include the company’s founder and a syndicate of angel investors that backed his previous company, FetchBack.com.
Site retargeting has become a “must have” marketing channel for every online business, and adhesive’s innovative strategy combines this form of retention marketing with a data co-op. Advertisers participating in the co-op can purchase retargeting campaigns at an industry-low $.50 CPM rate. The co-op provides marketers the ability to reach consumers who are actively searching for products or services but haven’t visited their site. Advertisers can purchase retargeting campaigns at a $1.00 CPM rate if they choose to opt out of the co-op.
“I’m excited about our completing this round and even more excited about having the opportunity to discuss our strategy,” says Chad Little, CEO of adhesive, founder of FetchBack, and a pioneer in the retargeting space that is now part of the eBay stable of products. “Retargeting has largely become commoditized and it’s time the price reflect that. Our co-op provides the perfect combination of ensuring you close the sale with consumers that have visited your site and the ability to drive incremental conversions.”
adhesive has been developing the co-op since early 2013 and currently boasts a database of over 5 million consumers who are actively shopping. The management team is confident the company will be profitable by the end of 2013. Clients who are interested in testing the solutions should contact adhesive directly at firstname.lastname@example.org.
“We’ve proven through past ventures that properly targeted display ads can be a ‘must have’ for online retailers. We believe that when you combine innovative pricing model and solid behavioral data, the importance will rival that of paid search,” says Patrick Schwind, president of adhesive.
adhesive offers site retargeting at the industry’s lowest price coupled with the market’s first retargeting co-op. The company’s private data cooperative allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers. adhesive advertisers have access to fresh, exclusive data that will never be sold to a third party. Product features include: creative production, full-service account management, advanced reporting, and optional dynamic ads.