Stylish and Functional Active Lifestyle Brand Uses Funds For Fashion and Good Causes
LOS ANGELES, April 24, 2013 /PRNewswire/ — Activyst (www.activyst.com), an active lifestyle brand that makes women’s athletic bags and funds girls’ sports program worldwide, has surpassed their initial goals of $25K and $50K to help fund athletic organizations supporting the growth of young women through active lifestyles. They have introduced a new stretch goal of $75K to reach young women in Ethiopia through the Girls Gotta Run Foundation.
With twelve days to reach their next goal, Activyst has introduced their latest perk to become a member of the “A Team.” Supporters of the project will not only get limited edition Activyst Active Bags, but also purchase lifetime discounts, have input in future product lines and join the Activyst co-founders in their International efforts to educate and engage young women of the world in active lifestyles.
Interested supporters can view the video, learn more about the global cause and support the campaign directly on Indiegogo, www.indiegogo.com/activyst, with contribution levels starting at $20.
“Through my travel and work experiences I began noticing that everywhere we went, young boys would be actively playing sports, while young girls stayed at home on their stoops,” said Activyst CEO and co-founder Katie Rock. “Our core company values revolve around supporting the strength and growth of young women to become active and confident members of society. Our goal is to build a brand that will empower women with active lifestyles.”
With its passion for fashion and dedication to its social mission, Activyst chose to support girls in sports because research has found that girls that play sports are less likely to get pregnant, stay in an abusive relationship, suffer depression or use drugs. As a result, these active women become a more productive part of society by being stronger leaders and reaching higher levels of education (Source: Women’s Sports Foundation 2013; SportandDev.org 2013).
Support, join and follow Activyst on their mission:
To support the cause and for more information, visit www.indiegogo.com/Activyst
Facebook - www.facebook.com/activyst
Twitter - www.twitter.com/activyst #activyst #HelpGirlsPlay
Activyst (www.activyst.com) is an active lifestyle brand with a mission to catalyze change in the world by helping girls play sports. Founders Katie Rock, Leigh Orne and Blair Warner aim to raise awareness of young women’s issues through their fashion-forward lifestyle brand geared towards active women. Activyst’s global partners include Soccer Without Borders and Girls Gotta Run Foundation reaching young women throughout North, Central and South America, as well as Africa. Ten percent of proceeds go towards organizations that help girls play sports. Activyst has leveraged Indiegogo as the launching pad for their brand and are raising funds through exclusive packages through May 5, 2013.
Katie Rock, CEO & Founder