NEEDHAM, Mass., April 17, 2013 /PRNewswire/ — Acceleration Partners, a digital strategy and marketing firm focused on profitable online customer acquisition for rapidly growing consumer and e-commerce companies, will offer a migration program for companies and advertisers affected by the upcoming closing of Google Affiliate Network (GAN).
In addition to their expertise in developing and managing high-quality affiliate programs for top brands such as adidas, Reebok, Tiny Prints, ModCloth, and One Kings Lane, Acceleration Partners has significant experience in the complex program migrations that will be required for merchants currently on GAN. These migrations are extremely resource-intensive and require the development and implementation of a strategy that includes structural adjustments, an affiliate communication plan, program publicity, and numerous other elements.
In light of yesterday's announcement, Acceleration Partners is offering a free audit of any GAN affiliate program, which will include an analysis of the current affiliate base, affiliate activity, spend levels, and suggestions on tactics to improve growth and profitability. Audits performed by Acceleration Partners on behalf of top consumer brands typically reveal unnecessary spending amounts in excess of 25% of total program costs.
Current GAN clients that want to learn more about Acceleration Partners' approach to affiliate program management can visit http://www.acceleration-partners.com/affiliate-program-management or contact Matt Wool, vice president of client services, at 401-859-1675.
"While we are surprised to hear about the Google Affiliate Network shutdown, it presents a significant opportunity for GAN users to reevaluate the success and profitability of their affiliate programs. The Acceleration Partners affiliate team is highly specialized in performing affiliate program audits and migrations, with a focus on successfully moving programs to new networks where they can operate with improved efficiency. We look forward to helping GAN clients evaluate the ROI of their affiliate programs," says Robert Glazer, founder and managing director of Acceleration Partners.
About Acceleration Partners
Acceleration Partners is a digital strategy and marketing firm focused on online customer acquisition for rapidly growing consumer and e-commerce companies. A leader in both digital and performance marketing strategy and implementation, Acceleration Partners works with clients to design strategies and implement programs that deliver measurable, sustainable growth through transparent, high-value tactics. For more information, visit www.acceleration-partners.com.