NEW YORK, Aug. 14, 2012 — Acceleration Partners has officially taken over as the new program manager for the adidas affiliate program, the company announced today at #ASE12. Since its founding in 1949, adidas has been one of the top global brands in sporting goods.
One of the fastest-growing segments of online commerce, affiliate marketing provides a powerful, cost-effective approach to new customer acquisition, as it enables retailers to partner with relevant, high-quality bloggers and Websites to expand their online presence and increase sales. Retailers invest in affiliate programs to effectively grow their businesses through a channel that is one hundred percent performance-based, but successful programs require a focused strategy, ongoing creativity and consistent oversight to optimize the revenue opportunity for both merchants and publishers. Looking to prioritize the growth of its affiliate program with a focus on quality partnerships, adidas turned to Acceleration Partners, a leading digital strategy and marketing firm with deep program operations experience and affiliate relationships.
Acceleration Partners specializes in online customer acquisition for consumer brands including Tiny Prints, Layla Grace, Shutterfly, Tea Collection, and One King's Lane and is uniquely positioned to serve the needs of both brands and affiliates in this and other demographics.
"Affiliate programs thrive when high-value affiliates bring new customers to the brand. We are excited to bring a high level of support, through creative promotions, access to new offerings and new ideas on how to effectively merchandize the adidas brand online, to both current and prospective adidas affiliate partners," said Robert Glazer, managing partner at Acceleration Partners.
Acceleration Partners welcomes qualified affiliates to join the adidas program including shopping, lifestyle, athletic, team sports and other websites targeting sports enthusiasts. Affiliates have exclusive access to promotions, offers and creative to effectively merchandize the brand, as well as generous commission-earning opportunities and a robust product feed. Representatives from Acceleration Partners are at #ASE12 Affiliate Summit East to meet with current and prospective affiliates.
For additional information on becoming an adidas affiliate, see .
About Acceleration Partners: Acceleration Partners is a digital strategy and marketing firm focused on online customer acquisition for rapidly growing consumer products and services companies. A leader in performance marketing strategy and implementation, including affiliate program development/management, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Acceleration Partners works with clients to design strategies and implement programs that deliver measurable, sustainable growth through transparent, high-value tactics. With a focus on quantifiable results and client-defined success, Acceleration Partners sets itself apart through attention to detail and sweating the small stuff that competitors miss. For more information, visit www.acceleration-partners.com.
Contact: Robert Glazer, (617-264-0334)
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