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A3D Innovation Introduces New VertiGOmug, Designed to Prevent Hot Beverage Drinkers from Burning Themselves

Creators choose crowdfunding platform to start production and bring this revolutionary product to the consumer market

MONTREAL, March 11, 2013 /PRNewswire/ – A3D Innovation, the Montreal-based family firm specializing in product design, introduces the VertiGOmug, an innovative way to enjoy your coffee or tea without burning yourself.

(Photo: )

(Photo: )

Every day, the “first sip” of coffee burns millions of people using a mug. You can wait ages for the coffee to be drinkable, then before you know it, it’s cold and only good for the sink. What a waste.

Roberto Barbusci came up with the idea of dividing a mug or a tumbler in two separated compartments: one that keeps beverage hot and another one that cools down some sips in seconds to prevent burns. A day after talking about the idea to his wife Veronique, they decided to begin the VertiGOmug design and built several prototypes before giving birth to the ideal concept. The couple successfully achieved their innovative mugs line made of sustainable materials. People will always put their lips on ceramics and make every cup a comforting experience down to the last drop.

The couple made a quick and funny Video that shows the VertiGOmug advantages available at the following websites: at

Made of eco-friendly ceramic and natural silicone, it is a covered mug with a simple pump system that allows a controlled amount of coffee to escape vertically from a small spout that sits on the top of the cover. Releasing the coffee allows it time to cool before taking your first sip. Its double-sided walls and innovative cover keeps your beverages warmer for a longer period as opposed to an open cup or vented travel mug. The designers also made sure that the lid will prevent from accidental spills, that the product will be dishwasher safe and fits into cups holders. You can use it anywhere, at coffee shops, at home, at the office or on the road.

“Unlike paper or plastic cups, VertiGOmug does not react at high temperature so it does not alter the taste or quality of your premium coffee or tea,” says Roberto Barbusci, industrial designer at A3D Innovation and co-founder with his wife. “It’s also an effective way of preventing billions of disposables cups from ending up in landfills every year.”

If you are wasting many cups of cold coffee, VertiGOmug is cash back to your pocket instantly.

“We invite the consumer to be part of this adventure with us,” says Veronique Bibeau-Poissant, President of A3D Innovation and co-founder with her husband. “If people like the VertiGOmug project, they can pledge money to make it happen quickly and receive their VertiGOmug in return.”

About the designers:

A3D Innovation is an award-winning family firm specializing in product design and manufacturing. Its industrial design team has over 14 years of experience and participated in the design of over 100 projects.

Roberto Barbusci | 1.514.978.2334 | Email