Sleepyheads.com announces launch of their first internally designed line of Sleepyheads pajamas to be sold exclusively at Sleepyheads.com and affiliated sites, starting Tuesday July 14, 2009
ERLANGER, Ky., July 14, 2009 — Sleepyheads.com is excited to introduce a new line of pajamas and loungewear specifically designed for today’s price-conscious shoppers. The Sleepyheads line was created with a few important criteria in mind: comfort, affordability, quality, fun, vibrant prints and family orientation.
First, Sleepyheads needed to be comfortable: the line is made of 100% Knit Cotton. This specially selected, heavy weight cotton knit is comfortable against the skin and the weight of the cotton provides a perfect feel to the pajamas for lounging around the house.
Second, the Sleepyheads line had to be affordable. Specifically designed for today’s rough economy, this line was created to ensure a low to moderate price that everyone can afford without compromising great quality. The Adult lines are priced from $34.95, while the youth and toddler lines are all available for under $30.00!
Third, the quality had to be exceptional. When producing this line, we made sure that the highest standards of quality were met when selecting materials and manufacturing processes.
Fourth, producing a product with vibrant colors and fun prints was very important to the Sleepyheads line. With that in mind, we created a mix that’s sure to include something for everyone. From clouds to daisies for the mom, sister, or child that loves the outside. Give the hammers and nails print for the “Mr. Fix It” in your life or a birthday gift for dad.
Finally, the Sleepyheads line needed to be family oriented. We needed pajamas the entire family could wear and love. Spending time in your pajamas with your family is time that you can never get enough of. If you have been thinking about what you should do for your next family movie night, or the holiday card you send out to your friends and family, Sleepyheads has the answer — matching pajamas for the entire family!
The Sleepyheads line is anticipating a further addition of adult and child matching family footed pajamas in the fall. The Sleepyheads line of pajamas and sleepwear is available exclusively at http://www.sleepyheads.com/Sleepyheads_Pajamas_and_Loungewear and affiliates.
Sleepyheads is a leading e-commerce retailer of upscale pajamas, sleepwear and lingerie featuring quality brands seen on TV or in Magazines. The Sleepyheads.com Store caters to everyone from Joe to Mary with testimonials on the site from known celebrities who enjoy our store and brands. The company’s first in-house designed line, the well known Frankie & Johnny pajamas and robes, was launched in response to an opportunity in a niche in the web marketplace. The new line of matching family pajamas is in response to the current trends in the economy and, consequently, shopper’s shift in conscience to needs rather than wants.
Contact: Jennifer Briscoe
1840 Airport Exchange Blvd. #130
# # #