Major Charitable Organizations Partner with Tech Company to "Make Social Networks Their Own"
NEW YORK, Sept. 30, 2011 — The American Cancer Society, Candie's Foundation, Ronald McDonald House Charities, and more than 40 other nonprofit organizations posed a major challenge to social networkers everywhere – to be more charitable in their online activities, as technology company Social Edison announced the official launch of its "Click Your Support" project this week, trailing recent social media advocacy events such as the UN Social Good Summit and Clinton Global Initiative gatherings.
Led by Chairman Richard Cooperstein, CEO of Media Investment Group and former Head of International Business Development and Strategy at Facebook, the Los Angeles-based startup developed its core technology, the BluCard system, as a tool to empower charitable organizations to maximize online participation and fundraising.
According to industry benchmark reports, the majority of nonprofit organizations have yet to reach the level of social marketing success that the mainstream business community enjoys. Data shows that nearly 90 percent of charities on Facebook and other social networks have raised less than $1,000 each on social networks in the past year.
Recognizing the pressure nonprofits face in meeting their 2011 goals, Social Edison opted to launch the BluCard this week by donating the proprietary application to a select group of charitable organizations. The technology allows organizations to build enduring, one-to-one relationships with their social network supporters.
"We wanted to bridge the gap for nonprofits," says Danny Kastner, Social Edison CEO. "Up until today, when people connected to a charity online, it usually meant they had simply clicked the 'like' button, and that was about it."
"Providing the necessary technology to help charitable organizations on a massive scale – particularly at a time when technology-driven philanthropy is on the public agenda – presented the ideal way to bring our solution to market," says Cooperstein. "Consumers can now engage with ease."
"There are 27 separate Boys & Girls Club organizations in Los Angeles County alone, but social network success stories are few and far between," says David Walker, Executive Director, Boys & Girls Clubs of America – Los Angeles County Alliance. "We were impressed with Social Edison's true commitment to helping nonprofits, particularly in this economy. We can't wait to see the impact the BluCard has on our Facebook relationships."
Beginning this week, the participating nonprofit organizations will unveil customized BluCard applications on their Facebook pages and tying into other social network platforms. Supporters will be invited to join the space that exists beyond the "like" button by telling their friends about their favorite cause, making donations, volunteering, or simply taking a moment to view the organization's latest content and share it across their social networks.
To learn more about the Click Your Support campaign or to view a full list of participants, visit http://clickyoursupport.org. For more information about Social Edison, contact Courtney Ritchie at 310-692-4960 or Email.
CONTACT:
Courtney Ritchie
Social Edison
310-692-4960
Email
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