Purchasers of Record Setting Frozen Margarita Will Support Favorite Charities
NEW YORK, July 16, 2013 /PRNewswire/ – To salute summer’s seasonal rite of cooling off by sipping blender made iced drinks, Manhattan’s 230 FIFTH Rooftop Bar & Penthouse Lounge, New York City’s largest high altitude outdoor bar, has taken frozen cocktail culture to new heights with the debut of the $1200 Frozen Fifth Avenue as the world’s most expensive margarita, frozen… or not. The cost reflects such high end ingredients as the $1800-a-bottle 1800 Coleccion Extra Anejo Tequila 2010 Limited Release, Quintessence Grand Marnier, which costs $800, and ice made from $450 bottles of Lois Roederer Cristal Champagne. The price tag also reflects 230 FIFTH’s donation of $600 to the charity of purchasers’ choice.
Frozen Fifth Avenue imbibers will have the truly singular experience of supporting their favorite worthy cause by toast it with the world’s priciest margarita, while savoring 230 FIFTH’s astounding 360 degree views of the Manhattan skyline. And they’ll have a keepsake of this once-in-a-lifetime occasion in the form of the $125 Ralph Lauren hand-blown Hungarian crystal glass in which the Frozen Fifth Avenue is served.
“During the summer, the whir of blenders practically screams ‘PARTY,’ especially at 230 FIFTH, where we serve thousands of frozen cocktails weekly. So we thought let’s give people an opportunity to party with a purpose by offering a way to donate to charity, while having the truly unique experience of drinking a record-setting cocktail made with two of the world’s rarest spirits,” says Sal Rozenberg, 230 FIFTH’s director.
The 1800 Coleccion Extra Anejo Tequila is made from plants at least ten years old and only distilled in those years when there are enough appropriately aged plants to warrant the production. The Quintessence is even rarer since only 2000 were ever made from a one-time only blend of precious private reserve cognacs, some dating to 1906.
The high-end ingredients of the costly cocktail do not stop with the posh spirits, Champagne ice and crystal glass. The Frozen Fifth Avenue’s citrus component is the juice from kaffir limes, which hail from Southeast Asia and cost as much as $5 each. Their distinctive acidity is mitigated by pure agave nectar at $10 a bottle, while the flavor profile of the Frozen Fifth is spiked by the $30-a-pound by hand-harvested French fleur de sel sea salt rimming the glass.
230 FIFTH’s Frozen Fifth Avenue is available Monday through Friday from 4 p.m. to 4 a.m. and on Saturday and Sunday from 10 a.m. to 4 a.m. with 24-hour notice needed to freeze a fresh batch of Cristal ice. Purchasers will be asked to fill out a card with the name of their charity of choice, as well as their contact information to enable a record of the donation being forwarded to them.
230 FIFTH Rooftop Bar is located at 230 Fifth Avenue, just off 27th Street. It is open 365 days a year – Monday through Friday 4 p.m. to 4 a.m., on Saturday and Sunday 10 a.m. to 4 a.m. For more information, visit www.230-fifth.com. To order the Frozen Fifth, call (212) 725-4300 at least 24 hours in advance.
Shelley Clark, PLATFORM COMMUNICATIONS
Email, (646) 489-8582