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Press ReleaseSafetyTies' Success Prompts Product Options ExpansionSafeSmart, Inc. now offers 90+ styles in fashionable, antimicrobial necktiesST. AUGUSTINE, Fla., May 7, 2008 -- As everyone knows, an ounce of prevention is worth a pound of cure. And that's exactly why healthcare providers are raving about SafetyTies, antimicrobial neckties that reduce the spread of infectious diseases and food-borne illness. In fact, these 100-percent silk, stain-resistant ties have impressed so many in the medical marketplace that SafeSmart, Inc., the St. Augustine, Fla.-based company that creates and distributes the ties, has just expanded its line to over 90 new fashionable styles."We are extremely excited to offer our customers more fashion options," said April Strider, SafeSmart, Inc.'s co-founder. "When medical professionals learn about how regular ties can actually be a conduit for contagion, they're shocked. But who has time to get a tie cleaned on a daily basis?" As medical facilities take more steps to control healthcare-associated infection rates, more institutions are recognizing clothing such as neckties as potential vectors. Since SafeSmart, Inc. launched its product last spring, demand for the ties has steadily risen. Additionally, the company has received numerous requests for more color options. In response, SafeSmart, Inc. has tripled its line of SafetyTies and now also offers custom design services, including logo neckties. "This is phenomenal growth for our company, given we've been making these ties for just over a year," Strider says. "We're keeping up with the demand, and are excited by the broadening of our customer base." SafetyTies are now available for just $19.95, making them a much more consumer-friendly accessory in terms of providing a necktie that everyone can afford. "Our neckties aren't just for doctors and other healthcare professionals anymore," Strider says. "SafetyTies are for everyone. Our customers genuinely appreciate the durability of our neckties. In addition to being antimicrobial and stain-resistant, SafetyTies are wrinkle-resistant and odor-resistant. Everyone loves that these ties just seem to have it all." For more information, visit http://www.safesmartinc.com. About SafeSmart, Inc. After hearing a 2006 report on NPR linking physicians' neckties to disease transmission, April Strider thought of her own kids and resolved to reduce the spread of infection and disease through a unique product: SafetyTies. Strider partnered with childhood friend Cindy Toole, and together they founded SafeSmart, Inc. and launched SafetyTies to the marketplace in early 2007. SafetyTies are 100-percent silk, come in 90+ styles and colors, and feature a protective barrier that blocks most dirt, stains and bacteria. The ties are ideal for anyone who wears a tie and is around children, as well as those who work in the medical/healthcare industries, food service, education, business, etc. Contact: April Strider Co-founder, SafeSmart, Inc. 904.824.5670 April.strider@safesmartinc.com http://www.safesmartinc.com |
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