Press Release

Brett Olson Joins Brilliant Blue as Chief Financial Officer

IRVINE, Calif., April 25, 2008 -- Brilliant Blue announced today that Brett Olson has joined the company as Chief Financial Officer.

"Brett's experience with multi-national brands and his great business instincts will serve us well as we expand throughout the U.S. and into Europe and Australia," said Peter Ashworth, CEO of Brilliant Blue.

Prior to Brilliant Blue, Olson served as President of the Americas for Sola International, a global manufacturer of ophthalmic lenses. He has significant experience in developing organizations, manufacturing, and management. Brett also served as President of Black & Decker Brazil where he drove a 100% increase in business and restructured manufacturing operations. Prior to this he was CFO of Black & Decker Mexico.

"I'm thrilled to join the Brilliant Blue organization. They have a unique combination of talents that is totally focused on helping clients achieve their growth goals," said Olson. "The company is perfectly positioned for the explosive growth in new marketing vehicles - especially new digital technologies and mobile."

In his new role, Olson will be responsible for all Financial, Legal, and HR functions of the company.

Olson holds a Master's degree in Management from Purdue University, and has served on several boards both here and in South America.

Brilliant Blue is a California-based business development agency, providing ideas, strategies, and the creative and technology resources to fully implement initiatives to achieve our clients corporate growth goals.

Contact:

Khatera Akbari, Media Relations
949-450-9244
Khatera@BrilliantBlue.com
http://www.BrilliantBlue.com

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