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Press ReleaseUser-Generated Video Trivia Game Launches on Looneytunes.comFans Can Test Their Knowledge of Classic Looney Tunes Characters in a Rich Media EnvironmentREDWOOD CITY and BURBANK, Calif., June 20, 2007 -- Warner Bros. Advanced Digital Services and Bunchball today announced the launch of a new online trivia game that is partially created by the fans who play it. "Looney Tunes presents The Ultimate Cartoon Trivia Challenge" is a user-generated trivia game that features beloved Looney Tunes characters, including Bugs Bunny, Wile E. Coyote and the Road Runner, and can be found online at http://looneytunes.warnerbros.com/games/bunchballtrivia.html.This multiplayer trivia experience was developed by Bunchball, a provider of online community games, and is one of Warner Bros. Advanced Digital Services' first online casual games to incorporate the use of rich media. Fans playing the game can test their knowledge of the adored cartoons and submit questions about their favorite character. Submitted questions are reviewed and rated by other community members on a scale from poor to excellent. The highest-ranking questions make it into the game and are played by the community at large. "Looney Tunes presents The Ultimate Cartoon Trivia Challenge" allows for up to eight people to compete at the same time and demonstrate their knowledge of that wily rabbit and his friends, as well as other favorite Warner Bros. Animation properties, including The Flintstones, The Jetsons, Scooby-Doo, and more. Questions are asked in multiple-choice format; some include embedded video from cartoons, reconnecting players with these classic moments. The person who answers the most questions accurately wins. "Looneytunes.com has long been a gathering place for people who love to learn about and explore the world of the Looney Tunes characters," said Sam Ades, director of brand strategy, Warner Bros. Advanced Digital Services. "With the new Bunchball game, we are giving fans another innovative opportunity to interact with each other and their favorite characters." "Bunchball has built a solid library of popular casual games that can be customized to fit with any brand," said Rajat Paharia, founder and CEO of Bunchball. "The classic Looney Tunes brand fits perfectly with our user-generated trivia game, and the ability to incorporate video into the gameplay was an exciting test of our customization and flexibility that allows us to easily utilize existing brand materials." The Bunchball-powered Looney Tunes game is available online beginning today. Questions and inquiries about the game can be directed to gene@bunchball.com. About Bunchball Bunchball is the leading provider of social gaming services for web sites of all sizes. Customers including Lifetime Television, NBC Sports, Eons, Facebook, Warner Brothers and Toyota use Bunchball's services to enhance their communities, increase site stickiness, and promote their brands through Bunchball's social online game play. Based in Redwood City, CA, Bunchball was founded in February 2005 and can be found online at http://www.bunchball.com. About Warner Bros. Home Entertainment Group Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. PR Contacts for Bunchball: Susan Lusty 206-331-4659 slusty@earthlink.net Karen Blondell 310-325-6405 kblondell@sbcglobal.net PR Contact for Warner Bros. Advanced Digital Services: Fonda Berosini fonda.berosini@warnerbros.com |
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