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Press ReleaseBragada(R) Luxury Mattress Inc. Opens North Carolina OutletPOUGHKEEPSIE, N.Y., Nov. 9, 2006 -- The first-ever Bragada(R) luxury mattress retail store has just opened in the furniture capital of the world. Bragada Luxury Mattress Inc. (http://www.bragada.com) opened the doors of its factory-direct outlet this week at 155 S. Eastway Drive in Troutman, N.C.Bragada president Vincent Simmons said he was pleased to establish a presence in N.C. "We have had strong demand for a Bragada retail store," Simmons explained. "We wanted to make sure we opened our first store in the right area, and we think North Carolina is it." Until now, Bragada's exclusive viscoelastic Memory Foam mattresses have been available only through the company's Web site. The N.C. store will give consumers the opportunity to see the legendary Bragada quality for themselves before purchasing. The outlet will feature most of Bragada's current models, as well as some floor samples. "We have placed some of the best salespeople in the industry in N.C. to help promote and distribute Bragada products," said Simmons. "Customers can expect expert guidance in choosing their new mattresses in our retail store." Along with its luxury mattresses, Bragada also offers Memory Foam toppers, pillows and adjustable beds. Bragada is the only Memory Foam mattress in the world to earn the Orthopaedic Research Institute's Seal of Approval, and every Bragada mattress carries a lifetime warranty. According to Simmons, those distinctions are what make Bragada a good fit for N.C. The state is known nationwide as a furniture manufacturing industry leader. And at a time when many N.C. furniture industry employees face job cuts due to growing overseas competition, it is worth noting that Bragada's mattresses are all manufactured in the U.S. Simmons expects the Bragada retail outlet to carry on the company's tradition of excellence. "We have always aimed to have 100% customer satisfaction in our products and our service," Simmons said. "The Bragada store will continue to be a leader in customer service." Much is riding on the success of the Bragada outlet in N.C. The company plans to open more retail stores in the near future, including one near the Bragada corporate offices in Poughkeepsie. If the N.C. store has a warm reception from customers, the company will green-light those additional Bragada outlets - including a company store near the Bragada headquarters in Poughkeepsie, N.Y. "For years now, Bragada has enjoyed strong online sales," said Simmons. "Because of that, we are optimistic about our new North Carolina store. We hope many more people around the country will soon have the chance to buy Bragada luxury mattresses in person." About Bragada(R) Luxury Mattress Inc. Headquartered in Poughkeepsie, N.Y., Bragada manufactures and distributes mattresses, quilted toppers and pillows made from revolutionary pressure-relieving viscoelastic material, which is designed to conform to the body, provide support and help alleviate pressure points. To learn more, visit Bragada at http://www.bragada.com. Contact: Vincent Simmons Bragada(R) Luxury Mattress Inc. 800-478-9098 sales@bragada.com http://www.bragada.com http://www.ebed.com |
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