Press Release
Home Entertainment Giants Adopt New Approach to Retail
Inventory Management
LOS ANGELES, July 12, 2006 -- For a number of years,
suppliers and retailers have benefited from collaborative
partnerships embodied in vendor managed inventory (VMI) and
collaborative planning, forecasting and replenishment (CPFR)
programs. This has helped them to achieve increased
inventory productivity and higher revenue, and to minimize
lost sales. Once considered radical innovations, such
programs are fast becoming standard operating procedure, a
basic requirement for maintaining "high value" status in the
retail channel.
Sweeping changes like radio frequency identification (RFID)
and shelf-level inventory management are posing new
challenges for these efforts. "The immense volume of
information required for continuous replenishment presents
some real problems," says Jay Ennesser, IBM's vice president
of Cross-Industry Alliances. "As these programs mature and
expand to support more customers, companies are also faced
with the challenge of continually innovating and increasing
the value they bring to the relationship. They must
continually improve their processes and performance, and
often that means finding new solutions that can create
significant value by optimizing profitability at the shelf."
An emerging leader in the effort to help suppliers turn
these challenges into competitive advantages is Los
Angeles-based WebConcepts. It is quickly becoming a driving
force in the industry's transformation of supply-chain
management standards. This is due largely to the company
founder, an innovative problem-solver bent on providing
optimal solutions.
"My goal is to enable both suppliers and retailers to make
the most of the space they have," says Ray Young, founder of
WebConcepts. "Traditionally, people focused on product
optimization. In today's world, retailers focus on how much
they can make per square-foot. We help them maximize their
revenue by focusing on shelf optimization."
When a consumer purchases a product, the retailer can
immediately track information about the sale, including the
location from which it was selected. Pinpointing sales and
inventory activity enables suppliers to optimize
replenishment and category-management efforts.
Utilizing WebConcepts' solutions, companies are finding it
easier to manage the increasingly complex task of
replenishing multiple retailers and improving inventory
performance. Young's eVMI solution allows for expert
distribution of products and tracking the like of which the
industry has never before seen. Responding hourly to
critical inventory details, suppliers can make sure their
products flow correctly, and stores can keep hot-ticket
items on the shelf.
"If someone walks into a store to buy a new DVD and the
shelf is empty, then the store and possibly the manufacturer
lose money," explains Young. "Efficient, detail-level
planning and replenishment makes these losses avoidable, but
every retail partner has different requirements, standards
and expectations. eVMI has been immensely successful in
helping suppliers and retailers improve customer service and
realize an impressive return on investment. One of eVMI's
best features is that it's highly configurable. Costly
customization just isn't required."
Young explains that the goal of never losing a sale while
pushing inventory efficiency to very high levels is now
realistically within reach, because their products are
designed to handle massive amounts of highly granular
information quickly and efficiently.
"Sony absolutely has to manage title replenishment at the
lowest level of detail, as accurately and as rapidly as
possible," says David Cortese, vice president of information
technology at Sony Pictures Home Entertainment. "It's an
incredible challenge to do this for 60 retailers, but
WebConcepts' eVMI has proven itself more than capable of
doing the job for us."
WebConcepts is making an impressive mark on the
home-entertainment industry, landing such respected clients
as Paramount Pictures, MGM Studios, Sony Pictures, and
Disney. Knowing that their solutions will be of tremendous
value to other segments of the consumer-products industry,
as well, the company is expanding its horizons.
"Our applications provide solutions to both current and
emerging needs," adds Young. "We are bringing the
supply-chain management system into the twenty-first
century, ensuring it is better aligned with consumer
demands. From the feedback we've received, our customers
couldn't be happier."
Contact:
Jacqueline Bodnar
JB@SyndicatedNews.us
(702) 338-3105
Source: Syndicated News, Inc.
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