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Press ReleasePlentyoffish.com Becomes the Fifth Largest Dating Site and Destroys Existing Online Dating Business ModelVANCOUVER, British Columbia, July 6, 2005 -- Plentyoffish.com (http://www.Plentyoffish.com), the largest free dating service in the world, was established merely two years ago. In that short time span, Plentyoffish.com has experienced exponential growth and now accounts for nearly 25% of English-speaking Canadian online singles.Markus Frind, CEO and Founder, stated, "Originally we wanted to develop an online community based on the concept of free dating. That it would take off in such leaps and bounds with minimal effort was not anticipated!" More than 35,000 Canadian members visit Plentyoffish.com each weekday looking for their perfect match. Currently it appears that Plentyoffish.com is the fifth largest dating site in North America based on daily unique logins. Plentyoffish.com sparks fear in the heart of the online dating industry. This week alone 100,000 daily unique logins exceeded the previous record of 50,000 daily unique logins of only three months prior. Match.com, Yahoo.com, eHarmony.com and AmericanSingles.com are the only other dating sites suspected to surpass it. Radical changes have been brought to the industry by Plentyoffish.com - "radical" as Plentyoffish.com is comprised of only one employee. Sites of comparable size rarely operate with a staff under 50 employees. Technology costs are at a minimum when compared with AmericanSingles.com, whose costs exceed $500,000. Plentyoffish.com garners the same amount of online traffic while keeping costs less than $10,000 per month not including advertising. Michael Jones, CEO of Userplane, said, "For a free Website with over 5 million page views daily, and over 35 million page views for the Userplane Webmessenger, it's incredible that a single-employee company has grown to such a size. A unique entrepreneur, Markus's expertise within search engine marketing and online property management has created what I would imagine is likely one of the most profitable dating sites in existence." Plentyoffish.com charges nothing for all of its many services. By contrast most dating sites charge $24.95 to $49.95 per month. When asked how this affects the industry, CEO Markus Frind replied, "With the recent success of Plentyoffish.com in the Canadian dating market, the executives of Lavalife.com, AmericanSingles.com and other major dating sites must realize their days are numbered. Who wants to pay when they can get a superior product for free?" Contact: Markus Frind 604-786-9810 |
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