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Press ReleaseFormer Packeteer EMEA Sales Executives Join APconnectionsRob Krol Appointed VP of EMEA Sales; Wim Timmer, Director of Sales SupportLAFAYETTE, Colo., Oct. 18, 2004 -- APconnections, a supplier of plug-and-play bandwidth shaping products, announced today that it has broadened its global distribution with the addition of two former Packeteer sales professionals. Rob Krol joins as vice president, sales, EMEA. Wim Timmer joins as director, sales support, EMEA. Krol, with the support of Timmer, will be responsible for building APconnections EMEA sales and distribution channels. He held a similar position with Packeteer, where he was responsible for building the company's distribution, service provider and enterprise channel in over 30 countries and grew business to almost $20 million in 2003."Rob and Wim bring a wealth of experience and relationships to APconnections," said Art Reisman, founder and CTO of APconnections. "Their experience, coupled with the simplicity and reliability of our NetEqualizer product family, should lead to explosive sales growth over the next 12-18 months." "The NetEqualizer products are the answer for enterprises and service providers that are looking for a bandwidth shaping solution, but don't want the expense and technical hassles typically associated with this class of products," said Rob Krol, vice president, sales, EMEA for APconnections. "With NetEqualizer, APconnections has removed the complexity from bandwidth shaping. The products are literally plug-and-play. They install in minutes. Built-in traffic shaping rules handle the rest." Krol is an industry veteran with over twenty years of experience in building and growing sales and distribution in Europe, Middle East and Africa. Prior to joining APconnections, Krol was EMEA sales and marketing director for Packeteer, where he built the company's distribution and sales channels and grew the business from less than $100 thousand in 1998 to almost $20 million in 2003. Krol worked with the top 250 companies in EMEA and established Packeteer's presence in over 30 countries. In addition, he managed Packeteer sales and support teams in the UK, Benelux, Nordics, France, Germany and Spain. Prior to joining Packeteer, Krol worked for Getronics, SynOptics/Bay Networks and Xylan, where he was responsible for business development in Northern Europe. Timmer joined Packeteer EMEA in 1998. In addition to pre-sales activities, he established and was responsible for international technical training activities and was the first technical person outside the US for first line customer support. Prior to leaving Packeteer, Timmer was responsible for the technical implementation of the EMEA service provider strategy. Following his tenure at Packeteer, Timmer joined Trapeze Networks and was responsible for setting up their European technical support organization. About NetEqualizer NetEqualizer appliances are flexible, scalable and cost-effective bandwidth control products designed for both corporate and service provider networks. They are plug-and-play, allowing network administrators and operators to quickly and easily bring network traffic into balance without having to build and manage extensive policy libraries and with no changes to existing network infrastructure. NetEqualizer appliances use built-in rules-based, application-level traffic-shaping technology to dynamically control traffic based on current network usage, including traffic levels and application types. When the network is congested, the fairness algorithm favors business class applications, including VoIP, Web browsing, chat and email, at the expense of large file downloads. This approach allows network administrators and operators to maintain high levels of customer satisfaction without having to purchase additional bandwidth. About APconnections APconnections (http://www.apconnections.net) is a privately-held company founded in July 2003 and based in Lafayette, CO. The company develops fully-featured, but cost-effective and easy-to-install and manage traffic shaping appliances based on Linux and Open Source technology. APconnections released its first commercial offering in July 2003, and since then over 1000 unique customers around the world have put the NetEqualizer family of bandwidth shaping products into service. NetEqualizer products can be found at ISPs, WISPs, major universities, Fortune 500 companies, SOHOs and small businesses on six continents. Media Contact: Kim Kapustka K2pr (650) 685-6342 kim@k2pr.com |
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