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Press ReleaseAfrican-American Entrepreneur Redefines Publishing On His Own TermsCHARLOTTE, Oct. 28, 2003 -- African-American entrepreneur and author, K. Elliott, takes publishing - and marketing - onto a whole new level by forming his own publishing company."It's about doing what I love and keeping the vision in-tact throughout the entire process," said Elliot. After writing his novel Entangled, Elliott published the novel with his own publishing company, Urban Lifestyle Press. He collaborated with local artists to produce the cover and website and hired an interactive marketing firm to help spread the digital word. It wasn't as if Elliott hadn't received offers from traditional or national booksellers. Independent Publishers Group, a committee made up of Barnes & Noble, Borders and Ingram wholesaler representatives, had selected him in August of 2003 to inform him his work had been selected for distribution through their book program. The reason? The group had critiqued his book and decided it had an excellent chance for national success. But Elliott opted not to accept. Other offers came from Triple Crown publications, based in Ohio, and from Kensington Publishing, a major publishing house in New York. But Elliott did not believe that another publisher would put the same energy into the project that he could, so he decided to instead finance the entire project on his own in order to pursue his dream, publishing his first fiction piece through his own company. "They were good offers, but not quite what I was looking for," says Elliott. "I wanted the book to first be seen by my peers and to grow in popularity organically. I had a sense I was handing over my book to a process and not giving it the attention it deserved. I knew when I finished the book that I had something special." Special indeed; author Carl Weber, of the best-seller Baby Momma Drama touts Elliott as "the new force to be reckoned with in the urban market." The book, a multi-plotted suspense novel, chronicles fictional drug dealer Jamal Stewart following his release from prison and his re-acquaintance with the perils of the streets. His rehabilitation, if any, can only be seen through the eyes of his new love Dream Nelson, a middle school teacher. Living in a world filled with violence, payoffs, unprotected sex, disloyalty and drug dealing, Jamal becomes the focus of a manhunt. Vowing to never return to prison, he decides he will hold court in the streets. He soon learns how some things can be caught... without a chase. The book can be ordered online for $13.95 + shipping at http://www.k-elliott.com The K-Elliott web site provides background on the author and contains information about events and book-signings. Urban Lifestyle Press is offering specials for bookstores and clubs as well. Urban Lifestyle Press is a Charlotte, NC area publisher specializing in modern, urban themes. Contacts: Media Relations: Jeff Dietrich, Plug Media Group Email: jeff@plugmediagroup.com For review copies: K. Elliott, Urban Lifestyle Press 1-866-305-5874 Email: kelliott11@carolina.rr.com http://www.k-elliott.com |
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