Press Release

Couture Necklaces for Pets That Support Cancer Research in Animals

NEW YORK, NY, July 18, 2003 -- SWANKY NYC has formed an exclusive partnership that will provide the Donaldson-Atwood Cancer Clinic at the Animal Medical Center in New York with proceeds from the sale of two of the SWANKY NYC couture necklaces, "IN HONOR OF JAKE" and "IN HONOR OF OLYMPIA."

The two pink-beaded necklaces, "IN HONOR OF JAKE" and "IN HONOR OF OLYMPIA," are named respectively in honor of a dog and cat that have undergone intensive cancer treatments and have survived. "SWANKY NYC's caring support of the Donaldson-Atwood Cancer Clinic at the Animal Medical Center will assist us in enhancing our effort to advance the medical care of pets with cancer. We are so grateful for this partnership and their generosity," stated Dr. Guy Pidgeon, President and CEO, Animal Medical Center.

ABOUT SWANKY NYC:

SWANKY NYC manufactures and sells "couture necklaces for the posh pet" creating the essential fashion accessory for dogs and cats. SWANKY NYC has over 40 necklaces in three different collections - Holiday, Seasons, and Every Occasion -- that are made with the highest quality bead supplies in the market. For more information, please visit our website www.swankypets.com.

ABOUT DONALDSON-ATWOOD CANCER CLINIC at the ANIMAL MEDICAL CENTER:

Each year, the DONALDSON-ATWOOD CANCER CLINIC at the Animal Medical Center in New York treats more than 3,000 pets diagnosed with cancer, using a full range of life-saving oncologic therapy options. To find out more about the clinic, please visit www.amcny.org.

CONTACT:

Kristine Gore of SWANKY NYC
Tel/fax: 646.215.3070
press@swankypets.com
www.swankypets.com

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