Press Release

Playing It By Ear; Gold And Sterling Silver Chains Thread Through Ear Piercings In Fashion Accessories Offering From Earstrings

SANTA ROSA, Calif., April 10, 2003 -- Slender chains of gold and silver from Earstrings, LLC of Santa Rosa, CA thread through single or multiple ear piercings for dozens of unique and distinctive earring styles.

For a fun and playful look, Earstrings offers its Charms' line of earrings. Simply slide on a charm followed by any combination of assorted color and metallic accent beads for an effect that can range from simply tame to totally outrageous. Mix and match from over 20 designer charms including cats, puppies, frogs, hearts, teddy bears and more. Spikes, skulls and hanging bats have even Goths doing a double take.

Earstrings pairing possibilities are endless: cats with puppies or bats with skulls. What about snakes with dice? Symmetry need not apply. Anything goes. Earstrings Charms' "Starter Packs" are offered in 5" lengths. Additional charm "Booster Packs" and two pair accessory chain, "Strings Packs" are also available.

For a more traditional appearance, Earstrings offers its Expressions' line of Cubic Zirconia earrings in six sparkling shades of Diamond White, Jet Black, Aquamarine, Emerald Green, Garnet and Pink Ice. Available in both ovals and hearts, the CZ line offers a stylish, traditional look, but with the Earstrings' signature style and flair. Earstrings Expressions are available in both 3" and 5" lengths.

For an altogether different look, the Earstrings Superstringer stands alone. Packaged as a single earring, the Superstringer is 7" in length, with a 4 mm Cabochon offered in both Onyx and Garnet. Wear as a simple "shoulder duster" or thread though any number of piercings from the top of the ear on down. Perfect for cartilage piercings.

Earstrings offer comfort unlike any other earring. Because gold and silver chains thread all the way through ear piercings, no backing or other hardware is needed. As for telephones, headsets or other headgear? No problem. There's no pressure on the earring or the ear. Great for naps, too.

Packaged in clear and translucent lavender acrylic boxes, Earstrings offer an exceptional alternative to wearing just earrings; at Fred Segal Tiara, Santa Monica and select boutiques nationwide or www.earstrings.com.

Contact:

Debra Marcovitch, 707/326-1728
Fax: 707/570-1860
Email: debra@earstrings.com
http://www.earstrings.com

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