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Press ReleaseNatural Capitalism Pioneer L. Hunter Lovins Joins Global Academy TeamSARASOTA, Fla., July 18, 2002 -- Walter Link, Chairman of the Global Academy (GA), announced today that L. Hunter Lovins, award-winning environmentalist, founder and former CEO of the Rocky Mountain Institute and one of the originators of Natural Capitalism, has been appointed Director of the GA's Natural Capitalism Academy."We are very excited to have Hunter join our leadership team," said Link. "I have collaborated with Hunter for many years on the Global Academy's Genome Institute and the ongoing development of Natural Capitalism, including our forthcoming book, Human Dimensions of Natural Capitalism. I greatly admire Hunter's clarity and dynamism. She will be a tremendous catalyst for the success of this latest addition to the Global Academy." The GA is a not-for-profit organization, which is directly involved in promoting education, dialogue, networking, and concrete action. It is organized into "Institutes" or areas of focus including: responsible investing, corporate social responsibility, natural capitalism, global leadership, genetic technology, integrative medicine, and education. The recently launched service division, GA WORKS, provides a full range of creative conference-related services to like-minded companies and organizations on a fee-for-service-basis. Together with Link, GA President Tom Valente, and Business Development Director David Elliott, Lovins' first major project will be to develop curricula and educational programs for the Natural Capitalism Academy based on Lovins' 1999 book, Natural Capitalism. "Making Natural Capitalism a leading principle for business and society worldwide has long been a goal of mine," said Lovins. "Now I'll be able to bring these concepts to a wider business audience." Lovins will also be working with the GA WORKS team to create a Natural Capitalism Program Series, which includes briefings for corporate leaders, executive seminars, and workshops that will enable managers to increase profits, reduce costs, enhance brand equity, and help companies become more socially and environmentally responsible. Echoing Link's enthusiasm, Lovins stated, "I am honored to be working with a group of individuals who have the vision and expertise to educate and inform the public in so many critical areas. The Natural Capitalism Academy will build on this work, spreading the message that sustainability and corporate success depend on each other." Lovins is a world-recognized celebrity in the energy and sustainability communities, having worked on these issues since 1965. Originally trained as a lawyer, Lovins co-founded the California Conservation Project (Tree People), and subsequently the Rocky Mountain Institute, which she led for 20 years. Hunter has lectured extensively, including at the World Economic Forum at Davos, the International Symposium on Sustainable Development in Shanghai, and the Global Economic Forum in Washington D.C. Lovins' areas of expertise include sustainable development, energy and resource policy, economic development, climate change, land management, and fire rescue and emergency medicine. She has co-authored nine books including Natural Capitalism. Among her many honors, Lovins has shared a 1982 Mitchell Prize, a 1983 Right Livelihood Award (often called the "alternative Nobel Prize"), the 1993 Nissan Prize, and the 1999 Lindbergh Award. In 2000 she was named Time Magazine Hero of the Planet. In 2001 she received the Shingo Prize for Manufacturing Research and the Leadership in Business Award. She was also chosen as one of four people from North America as a delegate to the UN Prep conference for the Earth Summit conference. Walter Link was also named a representative from Europe for the conference, and co-wrote the paper, "Insurmountable Opportunities", with Lovins. For more information or to arrange interviews with principals, contact: Joanie Stewart, Project Director, GA WORKS 941-954-4456 joaniestewart@theglobalacademy.org or visit www.theglobalacademy.org |
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