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Press Release"Takara" Lab-Grown, Gem-Grade Fancy Yellow Diamonds Now Available For SaleBELLEVUE, WA -- May 29, 2002 -- BetterThanDiamond.com is pleased to announce it is now offering its "Takara" line of man-made diamonds, being among the first to offer true, lab-grown fancy yellow diamonds of gem quality for sale to the public."Our Takara lab diamonds are pure, gem-grade diamonds, simply grown above ground instead of under it, using the same natural requirements of carbon, high-temperature and high-pressure," noted President, Less P. Wright. "Finished Takara's are currently around the 1.0 ct range on average." BetterThanDiamond.com has established a working relationship with the USA branch of European Gemological Laboratories (EGL-USA) to provide their fancy diamond grading report and a written appraisal with all Takara lab diamonds. "This ensures that our customers can receive the assurance of an independent laboratory informing them of the quality of their Takara diamond, as well as providing the traditional diamond buying experience of having it independently appraised," elaborated Mr. Wright. Takara lab diamonds have all the same optical, chemical, and other properties as their mined counterparts with one exception. Lab diamonds have been shown to be harder and less brittle than natural diamonds, due to their more perfect crystal structure and even nitrogen dispersion. Takara's are currently available in a range of fancy intense/vivid yellow colors, from light yellow to golden yellow, and are offered in some of the most prized cuts including Hearts and Arrows rounds, Flanders and Asscher cuts. Takara lab diamonds allow customers the opportunity to enjoy and wear pure diamond for a fraction of the cost normally associated with such rare colored diamonds. Quantities are limited due to production constraints, but online shopping is available at www.betterthandiamond.com. Additional colors of Takara lab diamonds are planned, but no timeline has been announced. Founded in 1994, BetterThanDiamond, Inc. is a privately held company focused on offering consumers throughout the world the ability to enjoy the "Ultimate in Diamond Beauty". BetterThanDiamond's principal sales model is direct to the consumer via the Internet at www.BetterThanDiamond.com Contact: Lisa Fields, 866-999-7528 Email: Lisa@BetterThanDiamond.com http://www.BetterThanDiamond.com |
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