Press Release
Motivational Creations, Inc. Launches Innovative
BeerNeck(TM) Bottle Beverage Product
ANNAPOLIS, MD -- March 5, 2002 -- Motivational Creations
announced today the launch of its BeerNeck beverage holder
after three years of design and development. The BeerNeck is
a clever new patented beer holding device worn around the
neck with multiple comfort, taste and safety features. The
product is targeted at males ages 21-45.
This bottle holder is made with an insulating neoprene
jacket, a comfortable neck strap, a bottle opener and an
airtight bottle cap. BeerNeck allows users to carry a
12-ounce, glass-bottled beverage hands-free. It seals in
coldness and freshness, minimizing the risk of spillage or
breakage. Says inventor Curt E. Silbert, "The BeerNeck
caters to an active crowd, like tailgaters, boaters,
athletes and others who want to enjoy activity while keeping
a fresh, cold drink on hand. In the past two months we've
taken orders in lots of 100 to 10,000 from the U.S. and
Canada, including California, New Orleans, Maryland, Texas
and Wyoming."
In addition to bars and other establishments looking for
branding opportunities, Motivational Creations is marketing
the BeerNeck directly to major domestic beer companies such
as Anheuser-Busch and Miller Brewing Company, import brands
such as Heineken and Corona, and microbrewers like the Snake
River Brewing Company. The BeerNeck is sold at The Liquor
Store, in Jackson Hole Wyoming, where the customized
printing on the jacket advertises the store on one side and
"The World Championship Jackson Hole Snowmobile Hillclimb"
on the other. Besides its practical purposes, BeerNeck is
an almost universal promotional tool, designed to
accommodate logos, slogans and advertising messages. Visit
http://www.BeerNeck.com online.
About Motivational Creations, Inc.
Motivational Creations, Inc. specializes in creating
brand-building products and identities. The BeerNeck is the
second product to be developed by entrepreneur and Chief
Consumer, Curt E. Silbert. The BeerNeck is hand-sewn and
crafted in The USA.
CONTACT:
Motivational Creations, Inc.
Curt Silbert, Chief Consumer
(301) 535-0102
chief@beerneck.com
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