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Press ReleaseMotivational Creations, Inc. Launches Innovative BeerNeck(TM) Bottle Beverage ProductANNAPOLIS, MD -- March 5, 2002 -- Motivational Creations announced today the launch of its BeerNeck beverage holder after three years of design and development. The BeerNeck is a clever new patented beer holding device worn around the neck with multiple comfort, taste and safety features. The product is targeted at males ages 21-45.This bottle holder is made with an insulating neoprene jacket, a comfortable neck strap, a bottle opener and an airtight bottle cap. BeerNeck allows users to carry a 12-ounce, glass-bottled beverage hands-free. It seals in coldness and freshness, minimizing the risk of spillage or breakage. Says inventor Curt E. Silbert, "The BeerNeck caters to an active crowd, like tailgaters, boaters, athletes and others who want to enjoy activity while keeping a fresh, cold drink on hand. In the past two months we've taken orders in lots of 100 to 10,000 from the U.S. and Canada, including California, New Orleans, Maryland, Texas and Wyoming." In addition to bars and other establishments looking for branding opportunities, Motivational Creations is marketing the BeerNeck directly to major domestic beer companies such as Anheuser-Busch and Miller Brewing Company, import brands such as Heineken and Corona, and microbrewers like the Snake River Brewing Company. The BeerNeck is sold at The Liquor Store, in Jackson Hole Wyoming, where the customized printing on the jacket advertises the store on one side and "The World Championship Jackson Hole Snowmobile Hillclimb" on the other. Besides its practical purposes, BeerNeck is an almost universal promotional tool, designed to accommodate logos, slogans and advertising messages. Visit http://www.BeerNeck.com online. About Motivational Creations, Inc. Motivational Creations, Inc. specializes in creating brand-building products and identities. The BeerNeck is the second product to be developed by entrepreneur and Chief Consumer, Curt E. Silbert. The BeerNeck is hand-sewn and crafted in The USA. CONTACT: Motivational Creations, Inc. Curt Silbert, Chief Consumer (301) 535-0102 chief@beerneck.com |
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