By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms.
After the update was initiated, a lot of websites who relied on link building techniques like article marketing saw some significant decrease in search engine rankings and traffic. This led us to wonder: Will Google Panda kill free press release directories? After all, aren’t these free press release websites pretty much like the low quality article directories the Panda update is destroying?
While it might still be too early to say for sure, here’s what we do know.
What Does It All Mean?
I’ve long been putting free press release websites on blast. I’ve never been convinced that submitting press releases to low quality directories did much good, and now with the Google Panda update, I’m an even stronger believer that you’re wasting your time and energy (and even potentially hurting your search rankings) submitting content to these websites.
Quality news websites will continue to rank well and help you increase your web presence. Focus your efforts on crafting newsworthy press releases that are truly worth being featured on the best news websites, and you’ll be just fine.
What do you think? Are free press release websites finally dead?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/insider/beginnersguide.html