By now, you probably already know about the SEO benefits of press release distribution. Placing links in your press release that point back to your website can be helpful in boosting your search engine rankings (even though it shouldn’t be the only link building tactic you use).
However, that doesn’t mean you should stuff your press releases with tons of links back to your website. In fact, putting too many links in your press releases can actually do more harm than good. Here’s why:
So, I know what you’re thinking. How many links should you include in a press release?
In general, I think 2-3 links is a reasonable amount to include in the average press release. However, rather than focusing on the number of links you want to put in a press release, I suggest you think about the purpose behind each link you put in. Will that link help the reader further their knowledge on the topic and enhance the overall experience? Or are you just including the link for SEO purposes?
What approach do you take when including links in press releases? Share your thoughts by commenting below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/insider/beginnersguide.html