One of the most commonly touted benefits of press release distribution is that it helps you get lots of links pointed back at your website. You can include keyword-rich anchor text in your press releases, send them out to lots of different news sites and press release directories, and boost your backlinks. Links, of course, are helpful in getting your website to rank in the search engines.
But I’m here to tell you something. Press release distribution is NOT a great link building strategy. At least, not on its own.
Make Press Release Distribution One Part of a Larger Link Building Effort
Now, I’m not here to tell you that press release distribution isn’t a good link building tool. What I’m saying is that if that’s all you’re doing, you’re in trouble. You won’t see the results you’re hoping for, and you could end up doing more harm than good.
Diversity is the key. You need to be getting your links from different sources and in different ways. Press release distribution might be one way, but you should also incorporate other tactics, like guest blogging, creating link bait, getting your content shared across the social networks, and so on.
What do you think? Do you agree that press release distribution on its own is a poor link building strategy? Share your thoughts by commenting below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/insider/beginnersguide.html