In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you.
The question is: why? Here are a few reasons that might answer the question for you.
You aren’t giving them anything worth reading. The number one way to gain a following on a social media network is by providing useful content. That means you need to do a few things. First, you need to write blog posts that readers find useful and worth sharing. Second, you need to find content from other blogs and news outlets that your friends would want to see. This could include anything from photos to articles to videos. Mix it up to keep things interesting for your followers.
You aren’t asking questions. Sometimes people simply need an invitation to speak to you. Are you asking them to? Ask them questions about their likes and dislikes. Ask them about your company and what you’re doing. Give them something to converse with you over and you’ll likely start getting responses.
You aren’t talking back. Social media is not a one-way street. Your job is not done when people start commenting. Quite the contrary. Your job has just begun. That said, make sure you always respond to comments to keep the conversation moving.
You aren’t speaking their language. Corporate speak. No one except the higher ups in your company like it. So if you are posting corporate speak to your blog or social media account, chances are your audience tuned out long ago. Keep in mind who you’re talking to—not who you are.
You’re trying to reach too many. Any marketing expert will tell you that you need to define your target audience. And once you’ve done this, you need to speak directly to them. If that means 30 year old housewives, make sure you aren’t posting content that connects more to 15 year old males. If you try and reach too wide of a market, your message will get diluted and fail to reach anyone.
Are people not talking about your company? Make sure you aren’t making these mistakes!