Oh man. You were out buying a coffee and happened to see somebody’s laptop playing a video and your company’s name flashed across the screen. The reporter certainly didn’t look happy – and now your phone is buzzing like crazy. This week definitely just got way longer.
But all is not lost. Bad news, while technically “bad,” can actually end up being good news in the long run. Here are a few reasons you shouldn’t pass out from seeing your company’s name splashed across the Internet and TV news.
Gives You a Chance to Fix Something
All these heavily depend on what exactly happened with your company to make the world talk about you. However, in most cases, the bad news is simply something for you to work on to improve. A customer complained to the press, or your CEO said something ridiculous, or there was a huge product malfunction. No matter the issue, you now have something to improve and make the company that much better.
Exposure – if You Can Work It
“There’s no such thing as bad press” is obviously ridiculous, because if your VP of Sales went on a puppy punching spree it doesn’t exactly look good no matter how you spin it. But unless that or something worse is what happened, you have a solid opportunity to win some people over as well as get others back.
While it may not seem like it, your customers want to believe you didn’t do anything wrong. You have to convince them, however, as well as everyone else who happened to see the story. Here’s the thing: if you pull it off, not only will the long term fans come rushing back, you’ll pick up some new smiling faces along the way. All you have to do is be careful not to make the situation worse.
Was the bad story about your products going haywire? First off, keep in mind it could always be worse. Nobody got hurt? Count your lucky stars. Now you can move on and try to figure out what went wrong and amend the entire situation.
Since you’ve discovered this product has a flaw, why not go ahead and check everything else? There could be some underlying issues that could lead to big disasters later. While you’re at it think of upgrading the “broken” product even further through testing and focus groups.
Ups Your Game
Each issue you encounter as a PR pro helps you up your game. The more problems you face and deal with the better you become. When a real huge problem comes about, you’ll know what to do instead of panicking.
One of the best things to keep in mind during bad news is it can go away fairly quickly. People have a short attention span, especially when it comes to the news. If you learn how to ride the wave simply without falling off, you’re going to come off as a real expert!
Have you ever turned a medium-grade disaster to your advantage and come out stronger than ever?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html