It’s no secret the world of public relations – and its brothers and sisters marketing, advertising and social media – is constantly changing. So what does that mean for the future of the industry? It’s almost impossible to know, but let’s take a look in our magic crystal ball and try to make some good guesses.
Public Relations/Social Media
The way things are going, social media and public relations will basically have merged by the time 2021 rolls around. Many newbies to the PR world are already confused as to how public relations and social media differ today. I suspect this will get more prevalent in 10 years and beyond.
The reasoning behind this is the movement seems to be towards more “openness” from companies. I don’t see that changing anytime soon, much less in 10 years. While it’s fun to have a little mystery to life, when it comes to money people would rather have total disclosure. This includes the products and services they are consuming and investing in.
Social media has already become a giant part of PR, and is basically integral to any PR campaign. It gives companies a real voice and the ability to respond to issues immediately. In the future, there will be no distinction between the two, and students in 2021 will laugh at 2011 and their silly efforts to keep PR and SM separate.
I have a sinking feeling that advertising will become more and more pervasive in our lives. As it stands, many companies are at a loss, and an impasse. How do we reach customers when they have so much ability to ignore us? Between Tivo and Adblock, ads are becoming a thing of the past.
So expect to see more “stunts” from businesses in the future. On the other hand, it may lead companies to go more subtle with their approach. Perhaps we’ll get more attempts to sell during television shows with product placement instead of the commercials we’ve become accustomed to. Maybe a mixture of both?
I’ve talked quite a bit about ways to make your company a “brand” on here. To be honest, I don’t really see that changing. The basics of marketing as a whole will probably always be the same – make people trust you, and convince them they need your product to live.
Creating a brand and a public image are a big part of that. It doesn’t matter if we’re all plugged into the Matrix in 10 years or not. Successful Internet companies know the basics as well as a company who’s never seen a computer!
What are you social media predictions? Share below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html