Two years ago, I wrote a post offering tips on how to become a social media influencer. Looking back, I realized that while all of the advice I offered in the post still rings true, it doesn’t tell the full story. See, following the tips I gave you in that article will certainly help you position yourself as an influencer, but it might not be enough on its own.
There are many other factors that determine whether or not you’ll be seen as an influential voice in your field. These include:
- Being in the right place—If you’re on Twitter but your target audience is over on Facebook, you’re not going to be very influential. Never just assume that your target is on a specific social network. Do your research and find the right channel to connect with your audience.
- Having great timing—You have to give your target audience the information they need when they need it. If you’re sharing certain content at a time when your target audience doesn’t need it, they’ll ignore it and may even treat it as SPAM. Timing matters.
- Posting relevant content—Sharing the right information is important to establishing yourself as a social media influencer. It’s all about sharing information that your target audience needs and can use. This is why it’s important that you really take the time to get feedback from your audience and to listen to what’s important to them. Pay attention to the types of content they share and respond best to, and focus on matching your content creation efforts accordingly.
- Being consistent—You’ll never become a social media influencer if you don’t put in the time and effort. You need to be sharing and creating useful, unique content day in and day out. This is how people will begin to get to know you, and it’s how you’ll eventually position yourself as a trusted resource in your field.
- Being credible—You can’t be seen as a thought leader if no one believes what you’re saying. Building credibility with your target audience is the key to becoming a true social media influencer, and this isn’t something that can happen overnight. You have to demonstrate that you have exceptional knowledge in your specific domain, and you can’t come across as someone who is just interested in selling something. Check out this post I wrote a while back on how to build credibility with social media.
What are some other factors that determine social media influence? Share your thoughts by commenting below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: http://www.ereleases.com/insider/freebooks.html