Have you noticed how commercials seem to be getting more and more offbeat? Nearly every other ad that comes across our television screens makes an attempt to get a chuckle out of you. Some succeed and can even make you laugh out loud while others just leave you scratching your head wondering, “Huh?”
So why the sudden interest in tickling your funny bone? Well, as you hear over and over, in order for your brand to succeed, you need to connect with the public on an emotional level. That means that advertisements need to somehow appeal to your feelings—and what better way than to make you laugh? If a company’s ad can get a genuine laugh out of you, then they have succeeded in pulling out an emotional response. Suddenly their company isn’t just another company. Now they’re that company with the hilarious ads.
When Humor Fails
Now that sounds great and all, but what about those companies that take a stab at humor only to find their jokes falling flat like an amateur comedian at standup comedy night? Well, obviously this failed attempt will leave your reputation suffering. That said, we need to look at how people can fail when using humor in marketing:
Is Humor Right for You?
It depends on a number of factors. Just make sure you avoid the pitfalls mentioned above!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/insider/beginnersguide.html