From two years of intensive use and intensive learning in the Twitter space, and having achieved very significant coverage using Twitter, Business Growth Expert Mike Boorn Plener shares his insights into how you can use Twitter as a very effective tool for better media coverage.
Get the right people to follow you — first and foremost you want to make sure that those journalists and writers that matter will follow you. Here’s how to do it …
Where a lot of people go wrong is trying to ‘chat up’ the journalists before they have built credibility. It just doesn’t work like that. So here’s a few tips on how to build your credibility:
Start with bloggers. It may be a lot easier engaging industry bloggers. So start with them, get some coverage and then move up.
Look professional. When you have a press release, make sure it’s written and distributed professionally. If the journalists sees your item, he or she will immediately judge the quality of your material and your distribution. Remember you may only get one shot; don’t mess it up!!
Be light. You can’t send a press release every day. So mix it up. User/consumer stories, anecdotes, tips & tricks and much more. And then occasionally the sell.
Be prolific. If you want anybody to notice you, you must have eye-space. If you’re able to pop up on the radar often, the journalist will start to notice you, so when your important announcement comes, you have a much greater chance of being seen.
Mike Boorn Plener writes about how to grow your business at TREPcoach, and helps growth businesses leverage social media and more to grow their businesses—fast.