Thanks to social media such as Twitter and Facebook, it’s easier to share content than ever before. And if you’re using these tools, there’s a greater chance that people will read your business blog posts. However, this also places more importance on the title of your posts than in the past. Why? Well think about this: when someone Tweets your blog article, what do other people see? Your headline. That means they will choose whether or not to click on your blog based on your headline alone. No summaries. Probably no pictures.
So how can you write a headline that makes people click through? The truth is, it’s part science, part art. And while we might not be able to lay out a formula for you, we’ve found that good headlines all tend to share most of the following qualities.
Remember, don’t let your headline be an afterthought. It’s just as important as the actual content of your post. A bad one could cause your article to never get read. A good one could generate click after click after click.
What are some of your best tips for writing killer headlines?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html