As we’ve done each year for the past several years, we’re publishing a “print and save” public relations calendar for the upcoming year. In this edition of PR Fuel, you’ll find calendar listings for holidays and observances, major political events and sporting events, as well as a list of anniversaries being marked in 2009. The purpose of the calendar is to ensure that public relations professionals are aware of important events that may drive the news cycle. The calendar is also a handy planning tool, allowing PR professionals ample time to get pitches and campaigns ready.
The 2009 news cycle in the United States will be less predetermined than it was in 2008. Elections this year will be local in nature, and only a handful will capture any attention beyond local media. There are no major international sporting events this year, though the build-up to the 2010 World Cup will begin. Undoubtedly, the first several months of President Barack Obama’s administration and the economy will dominate headlines in the coming year.
2009 is a major anniversary year for two states entering the union, as well as the introduction of two well-known products. There will also be some sad remembrances regarding tragedies and celebrations of the lives of two important historical figures.
Planning your public relations pitches and campaigns around scheduled events is a wise move, but there is no way of knowing what unscheduled news will transpire. The election was an obvious headline-grabber in 2008, but few people could have predicted the devastation on Wall Street and the subsequent trickle down to Main Street.
As always, the best advice that I can give you is to plan around the established news cycle while staying prepared to deal with the curveballs that the world throws us.
Holidays and Observances
Trade Show Calendar
This article, written by Ben Silverman, originally appeared in PR Fuel (http://www.ereleases.com/prfuel), a free weekly newsletter from eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.