We all need a refresh from time to time. Whether it is your clothes, your hairstyle, or your deodorant, change is a good thing. The same rule applies for the content on your blog. Not only does it improve your website’s search engine ranking, but it also increases the readership of your site. Plus, you don’t have to sweat over trying to come up with a brand new article. For example, if you wrote a stellar blog post a year ago on a subject that is currently trending again, you can and should revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic.
Here are a few simple steps to make what is old blog-wise, new again:
Keep the URL—When you are rewriting a post, keep the URL the same and just update the old post. Publishing duplicate content can lower your ranking on search engines.
The last step is republishing your old post. Most blogging software allows you to simply edit a previously published post. Once finished send an email alerting subscribers to the new post. You will want to track the post’s before and after performance. Some of the data you should look at includes:
Following these steps means an easier writing day for you and new relevant material for your readers, win-win.
Have you rewritten an old article for your blog? What steps did you take? Talk to us in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/offer/8shockingsecrets.html