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Tag Archives: spokesperson

  1. Can Ignoring a Crisis Make it Disappear?

    August 22 2013

    When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or permanently burn bridges. That’s why having a crisis management plan is so important….

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  2. Why Your Company Should Have Multiple Representatives

    January 31 2013

    You’ve probably heard that your company needs to have a “face.” You know that there needs to be a person who represents your brand. This is the person who handles media interviews, gives presentations, and otherwise speaks on behalf of your company. For example Lance Armstrong was the representative of Livestrong; Tiger Woods was the representative of Gatorade and a host of other brands; and so on….

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  3. Choosing the Right Brand Ambassadors

    November 09 2011

    If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople?…

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  4. Does Your Company Have a Crisis Response Plan?

    August 01 2011

    What would you do if an unsatisfied customer or disgruntled employee decided to raise a little hell and cause problems for your company? Would you know how to respond, who to talk to?…

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  5. How to Avoid Becoming a Victim of Gotcha Journalism

    August 04 2010

    We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet….

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  6. Apologizing: How You Say It Matters

    August 03 2010

    There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if it’s not delivered properly….

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  7. 10 Ways to Prepare for Public Relations Controversy

    March 17 2010

    Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the other side of the storm. …

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  8. 21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

    November 10 2009

    You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry….

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  9. The News Conference: Controlling Your Message

    June 25 2009

    You have some important issues you want the public to know about. You are so concerned about it that you call a news conference….

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  10. Let Your Customer Be Your Evangelist

    February 26 2009

    A couple years ago, I wrote an article about satellite radio. The public relations person for XM Satellite Radio asked me if I’d ever tried the product, and I told him no. The next day, a FedEx man arrived and I had a XM Satellite Radio boombox and receiver….

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