How to Speak in Sound Bites

Speaking succinctly is important for a number of reasons. When you speak concisely, people are more likely to pay attention…

How to Hold a Great Press Conference

As I’ve already discussed on this blog, many press conferences are unwarranted. The truth is that many of you reading…

Public Relations at the Local Level

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of…

When (Not) to Hold a Press Conference

If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every…

In Public Relations, It’s a Fine Line Between Gift and Bribe

There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is…