In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused. This company damaged its reputation within one day and lost many long-term customers. There are many contributing components to a... Read More
What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If…
In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop…