It’s not easy to stay current with trends in social media. Changes happen daily and as soon as you think you have your finger on the pulse of your networks; it is ten steps ahead of you. The same will be true for 2016, which we are already a quarter of the way through (crazy.)
So what’s a person to do? Let’s take a look at a few predictions and trends for 2016. Then we will talk changes in your social media game to have you always one step ahead of the pack.
- Live Video—Live video will continue to be a big way to reach your audience. Facebook Live, Periscope, and Blab all made a huge impact in 2015 and this year, more options will soon be available like 360° video, so the viewer can move in the live feed as if they were there. Another innovation to look forward to is live 3D broadcasts using low cost cameras and apps for smart phones.
- More Video—With the new technology listed above, we are going to not only being new ways of creating video, but a lot more of it too. Companies should be looking into incorporating video into their marketing plan if they aren’t doing it already. Facebook recently announced that it sees eight billion views a day and video sharing increased by 43% just in the beginning of 2016.
- Pay More for Visibility—Twitter announced a new algorithm, TweetRank that is shaking up the social media world by changing the organic reach of tweets. Soon you will need to pay more to have better visibility for your tweets. The same goes for other networks as they will be changing their algorithms to maximize their profit.
- Facebook at Work, Slack—Unveiled this year, Facebook at Work is a counter to other work-based social networks like Slack, Yammer, and Convo. These business-based groups allow employees to chat, send files, and plan events apart from their own private pages and groups. Since nearly everyone you know is on Facebook already, it’s almost guaranteed that these networks are going to be big for business in 2016.
- Expanded Platforms—Most likely, your business already has a Facebook and Twitter account, but 2016 will be the year of branching out to advertise on Instagram, Pinterest, and Tumblr. Trying to master advertising on multiple channels may seem daunting at first, but setting aside short periods of time each day ensures that you are reaching your audience easily.
So what do you think will give you an advantage online in 2016? We know that there is always something new to learn, so share with us in the comments your ideas on staying ahead of the curve.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/offer/freebooks.html