Start Your PR Year Off Right

Whether we like to admit it or not, humans work off of landmarks in their lives. If it weren’t for the calendar getting split into sections like months, years, and holidays, then we would hardly know when to do things sometimes. Only the most organized of us would get any work done, as the rest of us would be too busy digging in the trenches, so to speak.

This is why it’s so important to take advantage of any milestones that come our way. Events like birthdays and the year ending give us time to pause and think about where we need to go from here.

So don’t just blow through the New Year doing what you always do. Why not start 2012 off right with a little self-introspection?


One of the most basic things you can take a look at in the New Year is your current strategy for each client. While it make have worked just fine back in the summer of 2011, six months is a long time when it comes to public relations. There’s no telling how much has changed!

Make a list of all your clients and go down the list. What’s been working for them? What hasn’t worked out so well? Take a look at some of your raw data and try to figure out where the weak spots are. Once you find them, you can go through and take them out, one by one, until your client strategies are in top-top shape.

Widen Your Base

No doubt you already have a solid circle of colleagues and friends you regularly call up in your times of need. These people also know that you’re very reliable and are used to things working a certain way in your relationship.

While this is all fine and dandy, it’s important to realize there are other people out there! Over time we get used to dealing with the same folks – maybe because we’ve been burned in the past, or really like the way our tight circle gels with each other. But it may be making us complacent.

Making a point to meet new people and make new contacts gives you the chance to really broaden your horizons. Once you get stuck in a rut, it becomes notoriously difficult to get out. Brand new people come with brand new brains for you to pick, which can lead to some serious revelations with any issues you’ve been having.

Work Smarter, Not Harder

We’ve all heard this adage before, but just because it’s cliché doesn’t mean it’s not true…or possible! You may look back at 2011 and realize your major solution to solving problems was throwing man-hours at it. But this is hardly the most ideal situation.

This may go under “strategies” as well, but it’s for YOU, not clients. Don’t just try to power through a problem – give it some real “out of the box” thinking. Each issue you come across is unique, and the answers will always be as well. So instead of yet another 4 AM bedtime, take some time in 2012 to define routes for yourself and your business.

What are some changes you can make in 2012?

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here:

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